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A few weeks after Google first announced the launch of Twitter and MySpace's integration into their-real time search results, Facebook Pages have begun to show up. While the features are just beginning to roll out, they real-time search will be globally available in English over the next few days. While the few million pages that Facebook has are nowhere near the 400 million Facebook users on the site.

* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

"What the PGA needs to do is move forward and embrace social media to the max. Currently the PGA has a Facebook Page with just over 35,000 fans and a Twitter account with a little more than 19,000 followers. I have more Twitter followers than the PGA, an entire professional sports league. That, my friends, needs to change."

Article by Jay Baer about looking beyond the big five on social media.

I like Jay's stuff. He brings up an interesting point. It seems that most monitoring systems only pull back data from more popular networks. What do you do to monitor your brand or your own name on other less popular web properties?