Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a somewhat lengthy delay that's still ongoing as I type this. Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event.

"A new study that seeks to understand how new, kid-focused online venues effect adolescence says that social media forums can promote forms of social and identity development. Those skills, the study says, can help encourage civic involvement later in life. "

"The University of Michigan athletic department denied claims made Friday morning that it had been creating fake online personas -- also known as "catfishing" -- to lure its own student-athletes into fictitious relationships, following comments made during a speech by Michigan athletic director Dave Brandon."

Today, the amazing folk behind the Sesame Street twitter account treated us to an updated version of the much beloved story, The Monster at the End of This Book: Starring Lovable, Furry Old Grover. The updated version is There Is a MONSTER at the End of This Twitter Conversation. The result, as you will soon see, was something very special, indeed.

"Why the increasing business use of social media by business? Social media offers immense potential for marketing, image-making, advertising, public relations efforts, customer relations, investor relations and a variety of other positive, beneficial activities.  But it also carries potential risks, a caveat perfectly illustrated by the Hastings case. The risks of social media are in some, but not all respects, similar to those of print media.  But not all libel laws apply-issues of malice and negligence have not been definitively decided in the courts. Insider trading issues, however, are clear.  The transmission via social media of insider information about a publicly traded company is illegal. Using Facebook, Twitter, Pinterest or private blogs to transmit insider information to large numbers of people is a violation of law."

"Managers tend to pick higher-risk options when forced to choose between competing alternatives to complex situations, according to researchers from the University of Guelph and University of Waterloo whose study was published recently in the Journal of Business Ethics. But when they're not forced to choose, managers tend to reflect more and solve problems with fewer negative consequences, says the study."

"In their newest study, they show that independent of the content of an article about a new technological development, the tone of comments posted by other readers can make a significant difference in the way new readers feel about the article's subject. The less civil the accompanying comments, the more risk readers attributed to the research described in the news story. "The day of reading a story and then turning the page to read another is over," Scheufele says. "Now each story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. This will produce more and more unintended effects on readers, and unless we understand what those are and even capitalize on them, they will just cause more and more problems." If even some the for-profit media world and advocacy organizations are approaching the digital landscape from a marketing perspective, Brossard and Scheufele argue, scientists need to turn to more empirical communications research and engage in active discussions across disciplines of how to most effectively reach large audiences."

The Utility of Twitter Lists As the negotiations progressed, it was helpful to monitor a Twitter list of Congress members in order keep up with their feelings about the proposed deals. After the final votes were cast, a stream of tweets from members came pouring through, providing an instant window into how they voted and why they voted the way they did. (thanks CSPAN)

The 10 most critical job skills to parlay in your job search for 2013: Critical thinking, Complex problem solving, Judgment and decision-making, Active listening, Computers and electronics, Mathematics, Operations and systems analysis, Monitoring, Programming, Sales and Marketing

"The Institute's director, Dr. Michael Rappa, spoke today in Washington, DC with senior IT executives across Federal agencies and state government about the looming talent shortage in Big Data. The panel included Jeff Butler, Director, Research Databases, with the Internal Revenue Service and Micheline Casey, former Chief Data Officer, State of Colorado. This past summer Dr. Rappa served as academic co-chair of TechAmerica Foundation's Big Data Commission, which examined strategies for transforming government through the application of Big Data."

"Alongside this, we wanted to gauge wider views across the sector into charities' use of digital and how else they think it could help them. So today we're launching the results of our Charity Digital Survey at our sold out Charity Digital Summit, part of our Google funded programme of technology events for charities. Many of the 334 charity sector professionals who responded to the survey view digital as essential to their work, but fear they could miss out on opportunities for fundraising and income generation due to a lack of digital skills."

"On the day of the United Nations General Assembly's vote on upgrading Palestine to non-member observer status, the @UN official account sent out a tweet that seemed to undercut support for the move. The tweet was deleted soon after posting and a correction issued, but not before it received around 100 retweets, as well as comments and screenshots for the record."

Walmart, the world's largest retailer, embraces social, mobile, and the startup spirit to compete against Amazon. Will it be enough?

"With Hurricane Sandy approaching the New York metro area, the nation's eyes are turning to its largest city. Photos of storms and flooding are popping up all over Twitter, and while many are real, some of them -- especially the really eye-popping ones -- are fake.  This post, which will be updated over the next couple of days, is an effort to sort the real from the unreal. It's a photograph verification service, you might say, or a pictorial investigation bureau. If you see a picture that looks fishy, send it to me at alexis.madrigal[at]gmail.com. If you like this sort of thing, you should also visit istwitterwrong.tumblr.com, which is just cataloging the fakes. The fakes come in three varieties: 1) Real photos that were taken long ago, but that pranksters reintroduce as images of Sandy, 2) Photoshopped images that are straight up fake, and 3) The combination of the first two: old, Photoshopped pictures being trotted out again."

"The old saying "fake it until you make it" might actually be sound professional advice, with new University of Melbourne research finding self-confidence is a key determinant of workplace success"

"Effective teamwork among an organization's top management makes employees happier and more productive, with positive benefits to the organization."

"One of the keys to happiness at work is earning a lot of money, but what is equally important, if not more important, is that our earnings not be inferior to those of our peers, that is, of the colleagues we compare ourselves to. This is revealed by a study carried out at Universidad Carlos III in Madrid that analyzes the relationship between happiness and income from work."

"The Pottstown (Pa.) Mercury is using a Pinterest board of wanted-criminal mugshots to engage readers and help police make arrests"

This website is designed as a social mirror to show the prevalence of casual homophobia in our society. Words and phrases like "faggot," "dyke," "no homo," and "so gay" are used casually in everyday language, despite promoting the continued alienation, isolation and - in some tragic cases - suicide of sexual and gender minority (LGBTQ) youth. We no longer tolerate racist language, we're getting better at dealing with sexist language, but sadly we're still not actively addressing homophobic and transphobic language in our society. Let's put an end to casual homophobia. Speak out when you see or hear homophobic or transphobic language from friends, at school, in the locker room, at work or online. Use #NoHomophobes to show your support. And visit one of our resource websites to get more involved.

"Climate change caused by global warming is slowing down world economic output by 1.6 percent a year and will lead to a doubling of costs in the next two decades, a major new report said."