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"This year, the Girl Scouts also has a program that encourages girls to collect donations for the "I Care" program, which sends Girl Scout Cookies to troops overseas. In the past, girls in Girl Scout troops have typically sold cookies and exchange currency face-to-face. Now, with the mainstream adoption of social media and technology, girls like 11-year-old Emma Vermaak have turned to social media and PayPal to help market and sell cookies, as well as collect these donations. When the Girl Scouts discovered Emma was using PayPal to collect donations for the "I Care" program, the organization initially tweeted her support for doing what "Girl Scouts is all about!" Shortly afterwards, Emma's mom, Kimberly Reynolds, was contacted by Emma's troop's leader, who was told Emma could only take cash. The Girl Scouts then tweeted at Emma the next day (while she was at school), clarifying that they didn't mean to cause confusion by supporting her efforts, explaining "But girls cannot transact the sale (take payment) online. That must happen in person to build oh-so-important people skills.""

According to a TV Guide user study, social networking discussion about television shows drives tune-in, loyalty and live viewing ratings. Due to social network impressions, 17% of respondents polled said they became a fan of a particular show, and 31% claimed they continued to watch a program. Twenty seven percent said that they watch more live programming to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it's over 24 million monthly users.

Many businesses have invested in multi-channel campaign management systems, giving them the ability to execute campaigns across e-mail, direct mail, and the Web seamlessly. We classify our campaigns as transactional, promotional, and experiential, among others. When we look at reports, we often compare campaign performance against previous campaigns or similar programs running in parallel. While this focus on campaign management has made e-mail one of the most profitable direct channels in the marketer's arsenal, it has clouded our view of something more important: relationship management. If e-mail marketers are focusing on campaign-level strategy and execution, who is left to focus on the broader relationship between the brand and consumer and how content, cadence, and channel preference all come together to create a relationship of trust between the brand and the consumer? Let's look at some examples of how a focus on the relationship changes the way we look at the programs we run and inevitably makes e-mail campaigns more effective.

If you file your emails into folders in your email program you're wasting your time, according to a study by IBM Research. The 345-user study found that people who used the search function in their email program could find relevant emails as easily as those who had categorised each email into folders. Finding emails by searches took on average 17 seconds, versus 58 seconds finding the emails by folder. The likelihood of success - that is, finding the intended email - was no greater when it had been filed in a folder. "People who create complex folders indeed rely on these for retrieval, but these preparatory behaviours are inefficient and do not improve retrieval success. In contrast, both search and threading promote more effective finding," the study said.

The 10 most critical job skills to parlay in your job search for 2013: Critical thinking, Complex problem solving, Judgment and decision-making, Active listening, Computers and electronics, Mathematics, Operations and systems analysis, Monitoring, Programming, Sales and Marketing

US astronaut Mark Kelly, who is commanding the shuttle Endeavour's final space flight, said Tuesday he is concerned about a drain of NASA talent once the US shuttle program ends later this year.

Colleges do not have to actively monitor the social media accounts of their athletes for NCAA rules violations, according to a ruling released Monday. Last summer the NCAA said it was investigating nine rules infractions by the University of North Carolina football program, including not being vigilant enough in monitoring social media for evidence of rules infractions. As ESPN columnist Sarah Spain wrote at the time, the NCAA was setting itself up to open a potential can of worms.

Where did Flickr's vaunted platform fail? What design wisdom can we derive from this object lesson? When can we expect the salient code-review article to be posted to Hacker News? Never, because it wasn't a design flaw or programming error that cost Mirco Wilhelm his 4000 photos. It was plain, old-fashioned user error.

Admittedly, it can be difficult to quantify a specific profit or revenue impact from some types of experience enhancers-more robust "voice of the customer" programs, more polished customer statements, better trained front-line personnel, streamlined customer touchpoints, a more user-friendly website, etc. The financials surrounding such initiatives are much less precise than those of hard-dollar initiatives, like the renegotiation of real estate leases or the consolidation of corporate functions. Of course, that doesn't mean customer experience investments have any less of a compelling return than these other endeavors. It just takes a little more work to quantify it. And, frankly, in some cases, it requires a leap of faith.

With today's launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.

We've recently conducted surveys of the White House's Facebook fans and Twitter followers asking for their feedback on our online programs. Between the two surveys, we received thousands of responses and thought we'd share some of the results.

Twitter Inc. is in advanced talks to buy TweetDeck Inc. for around $50 million, people familiar with the matter said.TweetDeck is one of the add-on programs that help Twitter users view and manage short messages carried by the service, which are known as tweets.

Multitaskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen proved to be driven to distraction by the two devices, according to a new study of media multitasking by Boston College researchers.

By Jeremiah Owyang with Andrew Jones, Christine Tran, and Andrew Nguyen Includes input from 63 ecosystem contributors, survey data from 144 social business program managers, and analysis of 50 social media crises

Over the last 18 months, digital technologies - including mobile, analytics, big data, social and cloud - have reached a tipping point with business executives. Analysts said there is no choice but to increase technology's potential in the enterprise, and this means evolving IT's strategies, priorities and plans beyond tending to the usual concerns as CIOs expect their 2013 IT budgets to be essentially flat for fifth straight year.

Data from social networks are making social science more scientific (via @TheEconomist)