Group items tagged

"Done well, on-line professional development is as effective as face-to-face professional development.  These results are promising for our CSLearning4U project. In particular, the benefit that Barry Fishman saw is what we were most hoping for, based on our studies with Klara Benda - it's all about fitting into the teachers' lives."

Walmart has purchased Small Society, a Portland-based mobile developer that's built apps for Starbucks, Amazon, Whole Foods, ZipCar, the Democratic National Committee, and others. Financial terms were not disclosed in an announcement on the retail giant's @WalmartLabs blog earlier today. Small Society's team will join an existing @WalmartLabs location in Oregon, according to the post. Launched in 2011, @WalmartLabs is designed to create technologies that propel the multi-channel brand as a social-mobile commerce player in the years to come. The company also appears to be mounting an agency-like infrastructure that could bypass vendors, keeping some digital marketing development in-house at the Bentonville, AR-based big box merchandiser.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

"A new study that seeks to understand how new, kid-focused online venues effect adolescence says that social media forums can promote forms of social and identity development. Those skills, the study says, can help encourage civic involvement later in life. "

We chose to highlight six drivers-big, disruptive shifts that are likely to reshape the landscape for organizations and workers. Although each driver is in itself important when thinking about the future, it is the confluence of several drivers working together that produces true disruptions. We then identified ten skills that we believe will be vital for success in the workforce: Sense-making: ability to determine the deeper meaning or significance of what is being expressed Social intelligence: ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions Novel and adaptive thinking: proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based Cross -cultural competency: ability to operate in different cultural settings Computational thinking: ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication Transdisciplinarity: literacy in and ability to understand concepts across multiple disciplines Design mindset: ability to represent and develop tasks and work processes for desired outcomes Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques Virtual collaboration: ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team

"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

"Organizations need to develop data-driven decision making skills to capitalize on new and emerging big data technologies"

"In their newest study, they show that independent of the content of an article about a new technological development, the tone of comments posted by other readers can make a significant difference in the way new readers feel about the article's subject. The less civil the accompanying comments, the more risk readers attributed to the research described in the news story. "The day of reading a story and then turning the page to read another is over," Scheufele says. "Now each story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. This will produce more and more unintended effects on readers, and unless we understand what those are and even capitalize on them, they will just cause more and more problems." If even some the for-profit media world and advocacy organizations are approaching the digital landscape from a marketing perspective, Brossard and Scheufele argue, scientists need to turn to more empirical communications research and engage in active discussions across disciplines of how to most effectively reach large audiences."

To get its employees on board with social media, FedEx's team "realized we needed to go a lot deeper" than just one hourlong workshop. So team members ended up developing an online curriculum with 17 courses. In about 18 months, more than 500 employees had completed the coursework, Horne said. "This is probably one of the best investments we could have ever made," she said. To convince leaders that investments in social media platforms made sense, Horne said she and her IT partners discovered some of the "hidden dollars" that departments were spending to build their own, ad-hoc technology to connect and seek out experts.

A UX strategy has four primary components: Where are you now? Define the value you're delivering to your users today, identify known issues, and explore ways your product can realize what the business hopes to achieve. Where do you want to be? Specify the purpose of what you're building and what needs it will address. Identify opportunities to enhance your product and the guiding principles that will inform product design decisions. Explore all phases of a user's interaction with your product to identify how all product components will fit together. How will you get there? Plan the development of your product to accommodate continual enhancements while maintaining cohesion across the experience. Translate your plan into tangible requirements. How will you measure success? Define what success looks like for your product and what methods will be used to validate your product's success.

"Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people's implicit needs and unknown desires. Ellen Isaacs, a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products."

Winona Ryder claims that she is afraid of the Internet. While she may be partially joking about her fear that by using Google she may end up accidentally becoming part of Al Qaeda, it is an interesting example of how people's mental models can get in the way of developing digital fluency.

Recognition, one of Herzberg's motivators, is important for employees to feel they are valued. To address this, Enterprise has introduced a system called 'The Vote'. This aims to support and encourage the development of exceptional customer service. It works on the basis of co-workers providing assessment on themselves and each other. All employees in rental branches rank everyone in their team, including themselves, in terms of their customer service efforts. They provide a constructive explanation of the rankings given. These are then fed back to all employees. Read more: http://www.thetimes100.co.uk/case-study--motivation-in-action--96-384-4.php#ixzz1AEO1R3Dw

"Pathbreaking research by a group of scholars including Eric A. von Hippel, a professor of technological innovation at M.I.T.'s Sloan School of Management, suggests that the traditional division of labor between innovators and customers is breaking down. Financed by the British government, Mr. von Hippel and his colleagues last year completed the first representative large-scale survey of consumer innovation ever conducted. What the team discovered, described in a paper that is under review for publication, was that the amount of money individual consumers spent making and improving products was more than twice as large as the amount spent by all British firms combined on product research and development over a three-year period. "We've been missing the dark matter of innovation," Mr. von Hippel said from his office in Cambridge, Mass. "This is a new pattern for how innovations come about." "

von Hippel and Baldwin also produced a related, intriguing paper in 2009 that can be found here http://hbswk.hbs.edu/item/6325.html entitled "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." The conclusion of the paper reads: "We conclude by observing again that we belive we are in the midst of a major paradigm shift: technological trends are causing a change in the way innovation gets done in advanced market economies. As design and communication costs exogenously decline, single user and open collaborative innovation models will be viable for a steadily wider range of design. They will present an increasing challenge to the traditional paradigm of producer-based design - but, when open, they are good for social welfare and should be encouraged."

The increasing use of text-messaging by teens - and increasingly often, by younger children - has given some people cause for concern. They argue that the abbreviations used in texting are detrimental to literacy development. Spelling, grammar, phrasing - these are all somehow poised to suffer, critics of texting contend, because of the use of shortened words and sentences. Soon, they predict, students' essays will be filled with LOLs and L8Rs. But a new study from Coventry University finds no evidence that having access to mobile phones harms children's literacy skills. In fact, the research suggests that texting abbreviations or "textisms" may actually aid reading, writing, and spelling skills.

The arrival of Generation C will have an impact comparable to that of the Industrial Revolution, but it will take place much more quickly. For managers, it is no longer sufficient to plan for the next few quarters, or even the next few years. Companies that aren't willing to determine their strategies for the longer term - 10 to 15 years out - are putting their business models and value chains at risk. Executives must begin now to develop an agenda that includes an analysis of the capabilities and workforces they will need in the next decade and beyond. A critical step will be to make sure that the organization as a whole understands the coming changes, and that there are already people within the organization who are living these changes now, who don't perceive them as a threat, and who can help integrate them into the organization's business plan.

Although it's difficult to predict what the future Internet will look like, it's probably safe to say that certain trends we've seen during the past decade will continue. This means that the Internet will become further integrated into our daily lives, becoming more ubiquitous, available, autonomous, and mobile. The engineers who are guiding the Internet in this direction are doing so by developing mobile agents, which are pieces of software that can autonomously migrate from one computer to another and interact with each other.

Instead of starting out a project saying "What a great opportunity to try this new technique!", we can ask instead, "Looking at the problem I'm trying to address, have I learned anything in the past that can help me develop the most appropriate solution?"

The time it takes for new products to come to market is getting ever shorter. As a consequence, goods are being produced using manufacturing facilities and IT systems that were designed with completely different models in mind. Fraunhofer developers want to make factories smarter so they can react to changes of their own accord.

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing's ability to add value for targets and prospects.