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Kevin Makice

At 81 minutes per day, mobile app use tops web browsing - 0 views

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    According to new statistics from analytics firm Flurry, the average mobile user now spends 9% more time using mobile apps than the Internet. That's 81 minutes per day for mobile apps versus 74 minutes per day spent surfing the Web (both desktop and mobile). But mobile apps haven't always been more popular than the Web, says Flurry. Only last year, these positions were reversed, with users spending 43 minutes on apps versus 64 minutes on the Web.
Kevin Makice

Companies using social media are making more money, says McKinsey | The Wall Blog - 0 views

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    Interesting research from McKinsey suggests that companies using social media or "collaborative Web 2.0 technologies" are achievingt higher profits. Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1Aq7IXm5E
Kevin Makice

Some stats on new adopters of Foursquare Pages - 0 views

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    Location based social network Foursquare celebrated 10 million registered users yesterday but how are businesses and organizations using the platform? I wrote a year ago next month about the incredible potential offered by Foursquare accounts for organizations: following a Foursquare page as a user is like opting-in to view the world through the lens of that organization's geo-annotations. It can be awesome. (My favorites? History Channel and Eater.) Are businesses getting into it? For one perspective on that question, I extracted some data from the 128 most recent Foursquare Pages that have been created. The 128 most recent Foursquare Page holders have added 728 tips in 311 cities so far. They've amassed a total of over 8,000 Foursquare followers and they came in with some social media experience as well: those organizations already had an aggregate of over 800,000 Twitter followers.
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