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Kevin Makice

Next week is National Telework Week - 0 views

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    During the week of February 14-18, private businesses and government agencies are encouraged to allow employees who normally make the trek into office each day to work from home instead. More than 35,000 companies and organizations have pledged to participate in the event. According to the official Telework Week Website, this would save an estimated $2,451,069 and more than 1,600 tons of pollutants from entering the atmosphere. Where these numbers come from is not entirely clear, but it stands to reason that fewer people commuting would help save money and reduce pollution to some extent.
Kevin Makice

15 Innovative Uses for Twitter - 0 views

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    "Twitter is a great communication channel and as such, you do find a lot of self-promotion and name dropping. But there is so much more to Twitter. The comment got me thinking, would the critics feel the same if they could see more innovative ways to use it?"
christian briggs

Your Business isn't all about the numbers. The numbers are all about your business. - 1 views

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    Businesses who focus on numbers can easily end up privileging short-term profits over long-term sustainability, employee productivity over engagement, and exploitation rather than innovation. These actions can end undermine the organizational strategy, and even the overall mission. Rather than serving as the ends-what the business is all about-the numbers (and qualitative metrics as well) need to be used as a means to measure of how well the organization is achieving both its short-term and long-term strategic goals, and ultimately how well the mission is being accomplished.
christian briggs

Remixing Rule of Thumb and Scientific Management - 0 views

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    I had written this a while ago, but i think it is worth revisiting. Many of the core reasons for the replacement of "Rule of Thumb" practice with "Scientific Management" in the early 1900's have now changed, ushering in an era where we need both. In case you're wondering, scientific management is still the basis for much of today's management practice and organizational structures. 
christian briggs

Who's the Boss, You or Your Gadget? - 0 views

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    "GIVEN the widespread adoption of smartphones, text messaging, video calling and social media, today's professionals mean it when they brag about staying connected to work 24/7." Too much connectivity can damage the quality of one's work, says Robert Sutton, author of "Good Boss, Bad Boss" and a professor at Stanford. Because of devices, he says, 'nobody seems to actually pay full attention; everybody is doing a worse job because they are doing more things." Mobile devices and social media, he says, "make us a little more oblivious, a little more incompetent." Just recall those pilots who overshot their destination two years ago because they were using computers, he adds.
Kevin Makice

How Twitter Won the Super Bowl - 0 views

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    Sorry Packers fans, I gotta break it to you: The real winner of this year's Super Bowl was Twitter, proving again that social media can deliver record audiences. The faceoff between the Pittsburgh Steelers and the Green Bay Packers marked the biggest Super Bowl since 1987, according to Fox.
Kevin Makice

Tweeting teens can handle public life - 0 views

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    What all this means is that "public or private" is more complicated than it seems. Twitter and its ilk aren't going away, and the answer to responsible use isn't to shut teens out of public life. Many teens are indeed more visible today than ever before, but, through experience, they're also developing skills to manage privacy in public.
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    Parents fearing the public nature of Twitter must understand teenagers have become adept at managing their privacy online
Kevin Makice

German Official Drops "Dr" After Wiki Investigation - 0 views

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    The revolutions in Egypt and Tunisia have been dubbed by some to be "Wiki Revolutions" because "just as people can self-organize to contribute to Wikipedia...they can participate in social change and coalesce into revolutionary movements as never before." Now, it seems that wikis may not only be behind toppling governments, but also stripping plagiarizing government officials of their educational titles. This week, German defense minister Karl-Theodor zu Guttenberg has said he would remove the "Dr" from his name while a plagiarism investigation of his PhD took place. Where did this investigation originate? Wikia, the for-profit wiki project started by Wikipedia founder Jimmy Wales.
Kevin Makice

Complexity theory for managers - 0 views

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    The best managers know how to frame work as a problem that is a lot of work to complete and a small amount of work to check. Mediocre managers spend too much time checking and revising their employees' work, and begin to approach the cost of just doing it themselves. (The worst managers hire incompetent people.) Wolfram Alpha made me this cute Venn diagram of the sweet spot: Competent (C) and not Micromanaged (M). Teams led by good managers reside in the shaded area of the diagram.
christian briggs

Disengaged at the Top: Leaders are Unrecognized Victims of the Recession - 0 views

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    The problem we see today is that many leaders cannot themselves count on a long-term strategy; they know direction will change, and they find it "de-energizing' that they can't help their employees provide one concrete, accurate answer to direction. What we have seen is that dialogue about direction on a more frequent basis, being honest and open about the unknown, is the best strategy. Leaders need to learn how to do this because frequent, ongoing dialogue about direction and redirection are not part of the traditional leadership training manual that taught 5-year strategy planning.
Kevin Makice

Facebook walls boost self-esteem - 0 views

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    Feedback from friends posted publicly on people's profiles also tend to be overwhelmingly positive, which can further boost self-esteem, said Hancock, who co-authored a paper published Feb. 24 in the journal Cyberpsychology, Behavior and Social Networking."Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," Hancock said. "We're not saying that it's a deceptive version of self, but it's a positive one."It may be one of the reasons why Facebook has 500 million users, who spend more than 700 billion minutes per month communicating with their friends via photos, links and status updates."For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook," Hancock said.
christian briggs

A restrictive social media policy for..wait for it..Freedom Communications - 0 views

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    While i understand the logic behind the institution of organizational policies, it is easy for a policies themselves to be more detrimental than the things they are trying to prevent. In many cases, a policy may even have the exact opposite effect from what was intended. Something (many things, actually) tell me that this is one of those cases.
christian briggs

Traditional Media Dominates The Twitter News Agenda: Study | Epicenter | Wire... - 0 views

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    A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."
Kevin Makice

American Red Cross and their Twitter Faux Pas - 0 views

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    A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.
Kevin Makice

Groupon brand perception is doing well, despite mistakes - 0 views

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    YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders.  A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.
Kevin Makice

How much is a Tweet or a Like worth to you? - 0 views

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    ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.
christian briggs

Does Your Company Know What It Knows? - Andrew McAfee - Harvard Business Review - 0 views

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    Organizations that are willing to overturn their communication norms can, with today's digital tools, access these benefits. Those that don't embrace Enterprise 2.0, meanwhile, will stay closer to their historical levels of knowing what they know. Which type would you prefer to work for? To invest in?
christian briggs

Advertising Age article suggests that the consumer has not gained more control - 0 views

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    It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.
Kevin Makice

The limits of online influence: A case study by BrandSavant - 0 views

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    On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that have plagued their wonderful city. How this story is supposed to end is this: hundreds of thousands of people heard my plea for help, and overwhelmed my server with messages of hope. The number of messages and the outpouring of passion and love for this cause brought the Interwebs to its knees. The people of New Zealand clung to those messages of hope - and another social media legend was born. This did not happen.
Kevin Makice

Why do we hate Rebecca Black? Slate's take on a viral sensation. - 0 views

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    A quick recap, for anyone who's missed the frenzy: Rebecca Black, an eighth-grader from Orange County, recorded a song and produced a video with vanity label Ark Music Factory, which specializes in tweenybopper "artists." Last week, Black's video starting ricocheting around the Web, to the delight and horror of millions of viewers. No one, it seems, can believe that anything this terrible could possibly exist
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