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Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.

"The Institute's director, Dr. Michael Rappa, spoke today in Washington, DC with senior IT executives across Federal agencies and state government about the looming talent shortage in Big Data. The panel included Jeff Butler, Director, Research Databases, with the Internal Revenue Service and Micheline Casey, former Chief Data Officer, State of Colorado. This past summer Dr. Rappa served as academic co-chair of TechAmerica Foundation's Big Data Commission, which examined strategies for transforming government through the application of Big Data."

Walmart has purchased Small Society, a Portland-based mobile developer that's built apps for Starbucks, Amazon, Whole Foods, ZipCar, the Democratic National Committee, and others. Financial terms were not disclosed in an announcement on the retail giant's @WalmartLabs blog earlier today. Small Society's team will join an existing @WalmartLabs location in Oregon, according to the post. Launched in 2011, @WalmartLabs is designed to create technologies that propel the multi-channel brand as a social-mobile commerce player in the years to come. The company also appears to be mounting an agency-like infrastructure that could bypass vendors, keeping some digital marketing development in-house at the Bentonville, AR-based big box merchandiser.

Interesting on many levels. First is the fact that this entire agency works on big projects in a sort of competition. Second is that a smaller group of employees used email to self-organize a critique (however sophomoric) of the teams of creatives. Third is the danger that one person's lack of digital fluency (he hit the wrong button), or perhaps the organization's lack of digital fluency (could they have been having these discussions on a less-private medium than email?) presented. The fourth is the fact that a powerful/dangerous/fortuitous sort of serendipity emerged. 

During the week of February 14-18, private businesses and government agencies are encouraged to allow employees who normally make the trek into office each day to work from home instead. More than 35,000 companies and organizations have pledged to participate in the event. According to the official Telework Week Website, this would save an estimated $2,451,069 and more than 1,600 tons of pollutants from entering the atmosphere. Where these numbers come from is not entirely clear, but it stands to reason that fewer people commuting would help save money and reduce pollution to some extent.

The FBI has long been known for its straightforward "Just the facts, ma'am" approach, an image reinforced by Director Robert S. Mueller III's stoic presence and reluctance to court the media. But in a sign that the online revolution is infiltrating that most traditional of agencies, the bureau unveiled Monday a publicity campaign featuring public service announcements in 14 cities and billboards in New York's Times Square, along with a heavy dose of Facebook, YouTube and Twitter.

"GIVEN the widespread adoption of smartphones, text messaging, video calling and social media, today's professionals mean it when they brag about staying connected to work 24/7." Too much connectivity can damage the quality of one's work, says Robert Sutton, author of "Good Boss, Bad Boss" and a professor at Stanford. Because of devices, he says, 'nobody seems to actually pay full attention; everybody is doing a worse job because they are doing more things." Mobile devices and social media, he says, "make us a little more oblivious, a little more incompetent." Just recall those pilots who overshot their destination two years ago because they were using computers, he adds.

It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.