Groupon brand perception is doing well, despite mistakes - 0 views
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Kevin Makice on 18 Feb 11YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders. A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.