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Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

Facebook has big plans for Messenger. The chat app isn't just going to be a quick way to hit up your friends, it's going to be a comprehensive platform that lets you do... almost anything. Send stickers, GIFs, check shipments, chat with businesses, and the list goes on.

A quite recent (August 2013) post looking at the pros and cons of blogging sites. May be useful when choosing platform for ones OLJ. I think I will use Blogger - not too complex for a newbie like me.

A new future is coming to education. Online shopping, searching and social networks came first-education is next. OCLC's newest user perceptions study, iAt a Tipping Point: Education, Learning and Libraries/i, explores how empowered consumers, fueled by economic incentives, are using online learning platforms and MOOCs to set new expectations for education-and for libraries. The report explores the behaviors, perceptions and motivations of online learners: how they are evaluating the cost/value trade-offs of higher education, how they are using and succeeding with online education-and their use and perceptions of the library.

I found this on Carole Guert's twitter account. Thanks Carole! It links through to the latest OCLC report. A good comparison to the older version noted in our Modules. Thought you would be interested Gavin.

Good overview on the most popular social media platforms and the key differences between them.

"Twitter is real. The connections that are forged by communicating, sharing and learning together as teachers are real. Twitter is real. Twitter as a platform to bring educators from around the world together to string their learning and conversations together."

Focus is on creating meaningful, and shareable content for schools. The focus is on how to use social media and create social media rather than focusing on negative and how not to behave. Schools needs to consider both social media for schools to market the ethos of the school but also how social media is used in schools by staff and students.

A policy that includes extensive information on the responsibilities of employees regarding social media (section 2.3). It mentions upholding the online image of the Museum, approval for blog posts and restrictions on what can/cannot be posted on social platforms.

How many of these would you agree with?

Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!

1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.

I like their summary for staff guidance - "Don't do anything stupid"

It is good that organisation update their guidance for staff. Shows that they care and that they are aware of changes in the SNS world.

"Updated guidance to help us get the most out of social media is being distributed to staff in BBC News."(Hamilton, 2015.). Keep our library policy current. Given the cycle of social media tools change rapidly, policy should be under constant review, especially policy refer to application or platform.

This journal mentioned that the social networking tools could be provided the chances for users to do self learning by sharing the resources on the online platforms. To establish the social networking tools in schools properly, protecting the personal privacy and maintaining the openness for teaching should be taken the balance. Developing the social media policy is important for the schools. It could make the social media tools bringing the advantages to the users but also protecting the resources.

Social media technologies have a number of characteristics that may suit information access and informal knowledge management by older adults, and there is a rapid uptake of these technologies by this demographic. Based on the characteristics of social media technologies and previous findings of online knowledge management, we introduce a novel framework for achieving social media-based knowledge management suited to older adult communities. The framework involves several key aspects and requirements: public peer-to-peer sharing of information, evaluation of content amongst peers, the "push" nature of these technologies, ease-of-use through simple interfaces, affordability, platforms that are extensible to support a wide range of information types, a self-organizing information dissemination network, and a human-based peer trust network. We conducted a six-month trial of 150 participants using Facebook, Twitter and Skype to determine their perceptions and preferences in relation to using these social technologies. We found that in the majority, the views of the older adult participants were well matched to the requirements for achieving social media-based knowledge management, identified in the framework. In addition, we discuss the implications of the findings for the implementation of future social media-based knowledge management systems.

Despite its often scary nature, social media can be an engaging platform that brings together people who share a common interest or can promote engagement through the creation of a networked community. The University of Melbourne's Library uses social media extensively to promote the library to a wide appreciative audience who engage with it via Twitter, Facebook and Instagram.

There's no question that Facebook is the world's biggest social network and will probably continue to be for some time. But the way we use Facebook is changing: gradually, it's becoming a far more passive hub for our online social interactions.

interesting to see that snapchat is now the most used. I can remember when it was myspace... trending platforms.

Visual digital publishing

If we were playing a game of word association, what words would come straight to mind if I said 'social media'? The chance is that you'd say things like Facebook, Twitter, maybe LinkedIn or Pinterest. That's perfectly understandable, and in many ways that is what social media is - or rather, they are the platforms on which social media activities take place.