Why people online don’t read to the end.

38 percent—are already gone

five are never going to scroll

improving your profiles doesn’t have to take a long time

Use ONE excellent profile photo

Pin an engaging tweet

Google abandons its past, Internet archivists step in to save our collective memory

What have you inherited? How are patrons using technology? How is the library using technology? How can needs be better met? What resources do you have?

Dig up documentation if it exists, build documentation if it doesn’t already exist.

you should always be thinking about how to better meet community needs

Our purpose—the reason why we use the social web is to find people who “like” the library and give them a way to express it. We will use this platform to nurture that bond and move them from like to love. [Develop their passion.] We also want to enable them to share this experience and help bring others into this relationship.

“The goal is not to push your services to everyone who potentially needs what you have – your goal should be to focus on the people who believe what you believe.”

"Perhaps someone will judge me as unfit for a job because of an off-color tweet, or think me too political because of a blog post, or worry about my sanity because of my current obsession for all things Doctor Who. If that happens, then so be it. 'Life's too short' is a cliché because it's true. If someone doesn't want to hire me because of my eclectic interests, then why would I want to work for them?"