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Using Facebook can be an effective way for academic libraries to connect with their user community. By posting updates on Facebook, libraries can inform their users about the library's programmes and services. They can invite students to attend training sessions, post practical information about the library's opening times, link to new and existing print and online resources, and update the university community about any new developments.

Use of facebook by libraries does work and if kept current gets regular followers. It was good to see that we are doing many of the suggested things and also contained some ideas to be considered and applied. Here is ours https://www.facebook.com/pmhclibrary/

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.

Among the many tasks social media managers face, one is learning how to navigate the ever-changing world of Facebook. Previously on our blog, we discussed the most common social media strategy mistakes. Today, we want to focus on specific Facebook mistakes social media managers need to avoid.

Facebook has big plans for Messenger. The chat app isn't just going to be a quick way to hit up your friends, it's going to be a comprehensive platform that lets you do... almost anything. Send stickers, GIFs, check shipments, chat with businesses, and the list goes on.

Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

Interesting FaceBook marketing strategy.

No. 1 social networking site Facebook must do something to appeal more towards teenagers, as the site again dropped in popularity among users 13 to 17 years old, according to a survey conducted by Frank N. Magid Associates. Facebook usage among teenagers dropped from 95 percent in 2012 down to 94 percent in 2013, and further declined in 2014 to 88 percent.

Is Zuckerberg right when he says "the vast amount of information that users share within Facebook could eventually replace the need to search the web for answers to certain questions"? I don't share very much..it doesn't come naturally (on line that is). But this share here is my 1st Diigo post! Following on from my 1st tweet earlier.....Thank god I've got yoga tonight to bring myself back to the real world.

A lot can happen in a minute, especially in the world of Facebook. Every day, 757 million people log on to the social media site to interact with others around the world. This info graphic shows how people use facebook and the vast numbers of personal interactions by users.

It sure has a global audience reach.

Are teens totally over Facebook? Or are they using it even more than ever? Recent reports go back and forth on teens' favorite digital hangout, but the fact is that the days of a one-stop shop for all social-networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video-chat, and even shop for the latest trends

There's no question that Facebook is the world's biggest social network and will probably continue to be for some time. But the way we use Facebook is changing: gradually, it's becoming a far more passive hub for our online social interactions.

interesting to see that snapchat is now the most used. I can remember when it was myspace... trending platforms.

Here is my library's Facebook page

VideoFacebook has replaced the "feeling fat" emoji with "feeling stuffed" following petitions on Change.org. The petitions claimed that the "feeling fat" emoji status on Facebook encouraged online body shaming. Last month, Ohio State University graduate student and member of body image organization Endangered Bodies Catherine Weingarten filed the first petition.

What does it mean to be average on Facebook? On a given day, 26% of users "Like" a friend's status, 22% comment on a friend's status and 15% update their own status. This infographic, created by JESS3, examines engagement statistics with the world's most popular social network.

Common Sense media shows where the kids are