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I was happy to find a relevant and recent article advocating the use ofcial media for voluntary organisations. Abstract: There is potential for nonprofit organizations to increase effectiveness by mobilizing social media to help achieve goals. However, the sector is only just becoming aware of the possibilities for social media and lags behind other sectors in its use. We report a New Zealand initiative to enhance the capability of nonprofit organizations through action research that has implications for nonprofit organizations elsewhere. Borrowing from resource mobilization theory, we introduce the concept of resource mobilization chains to explain the requirements for and obstacles to taking advantage of social media. A survey and two in-depth case studies found that nonprofit organizations demonstrated extremely limited familiarity with and use of social media. Participants were enthusiastic about the potential of mobilizing social media to achieve organizational goals, but struggled to take concrete steps to implement their aspirations. Lack of resources was a key obstacle identified in both survey and case study research

In a September 2012 post I briefly highlighted a number of studies documenting that most students don't multi-task well. When they're texting, looking at Facebook, or cruising on the Internet and listening to a lecture or discussion and trying to take notes, they aren't dealing with the content as well as they would be if they just focused on listening and note taking. And the evidence of that keeps accumulating, like the Kuznekoff and Titsworth study referenced here and described in detail in the January issue of The Teaching Professor. Using an intriguing study design, here's what they found: ". . . students who use their mobile phones during class lectures tend to write down less information, recall less information, and perform worse on a multiple-choice test than those students who abstain from using their mobile phones during class." (p. 251).

How many of these would you agree with?

Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!

1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.

"The NMC Horizon Report: 2014 Library Edition, examines key trends, significant challenges, and emerging technologies for their potential impact on academic and research libraries worldwide. Following the publication of the report, the New Media Consortium hosted a virtual symposium on The Future of Libraries which includes 4 videos on the following topics: Emphasis on mobile Content management & technical infrastructure Increasing access & discovery opportunities Rethinking roles & relationships of librarians"

An interesting article Margaret. I had been thinking the same thing...I sometimes post articles and whilst I do have at least a quick view, I don't always read through to the end. The author calls it the age of skimming. I guess there are multiple reasons for it: time constraints for one. The author mentions how the small size of a mobile phone screen also affects the ability of people to read articles online - and people are increasingly accessing information/social networking sites on mobile phones. So they just skim...Thanks for sharing!

I love this. It is so true. It goes to show you need interesting titles, the important info straight up, pics and/or videos and articles that are not too long.

Needs research into how the extrapolate their data. Are the conducting the surveys? Are they extrapolating and if so where from...

From Med Kharbach: The potential of social networking sites in education is huge and we need to capitalize on it to enhance our professional development and consequently improve the quality of our instruction. Searching for articles on this topic , I came across Doug Johnson's post on the 10 social media competencies for teachers. I like the competencies Doug included and decided to make an infographic featuring all of these skills. Have a look and share with your colleagues.

Useful information on Web 2.0 technologies/Librarian 2.0

When planning your marketing mix, the most important component is email. Why? Because it's the easiest way to reach people, considering that 85 percent of the world and 91% of the US have an email address and check their inboxes daily

FYI. Remember people frequently check their emails on mobile devices and if your email does not display well or interact with easily, people will start to dismiss your email "marketing newsletters", and flag them as read later pile or worst the never read pile.

I was considering how useful a site like Diigo will be when we have a number of different devices to access the internet with. All of our bookmarking will be available in the cloud, rather than historically making use of folders on laptop

Report on research by Pew Research Center on use of social media by teenagers.

Using social media in the classroom

Remarks that technology is adoped based what they do for us and their meaning to us. compared between US and Japan's use of car v.s mobile.

Article about how technology is/has been adopted in different times. Not poitically correct in my opinion