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Contents contributed and discussions participated by marianne206

marianne206

Engaging Library Users through a Social Media Strategy - ProQuest - 1 views

    • marianne206
       
      Across all media in the internet age - fighting for relevance?
marianne206

Social Media Landscape 2016 - FredCavazza.net - 0 views

  • social media were designed for conversation and sharing purpose, they evolved into mainstream information / communication / engagement channels.
marianne206

https://ac-els-cdn-com.ezproxy.csu.edu.au/S0747563215300297/1-s2.0-S0747563215300297-ma... - 0 views

    • marianne206
       
      Why do middle aged women give positive feedback?
marianne206

How to achieve fundraising success on social media | Voluntary Sector Network | The Gua... - 0 views

  • Social media is an increasingly important channel for charities and social enterprises.
marianne206

Seven Strategies for Marketing in a Web 2.0 World - 0 views

  • Traditional marketing is a controlled process where messages are developed, crafted, and delivered by a PR person. With Web 2.0, this pyramid-of-influence model is being inverted online by peer-to-peer communication
  • “a person like me” increased from 20 percent in 2003 to 68 percent today
marianne206

Academic Referencing Tool, Charles Sturt University - 0 views

shared by marianne206 on 20 Dec 17 - No Cached
  • Author, A. A. (Year). Title of chapter or entry. In A. Editor & B. Editor (Eds.), Title of book  (Xed., pp. xxx-xxx). Location: Publisher. Ryan, M. J. (2005). Evolution of behaviour. In J. Bolhuis & L. Giraldeau (Eds.), The behaviour of animals (pp. 294-314). Oxford, England: Blackwell. Higgs, J., McAllister, L., & Sefton, A. (2012). Communication in the health sciences. In J. Higgs, R. Ajjawi, L. McAllister, F. Trede, & S. Loftus (Eds.), Communicating in the health sciences (3rd ed., pp. 4-14). Melbourne: Australia: Oxford University Press.
    • marianne206
       
      This is what drives me nuts about referencing: the examples aren't the same, so which one is it: Melbourne: Australia or Melbourne, Australia?
marianne206

Some new thoughts on conceptualizing perceived service quality: A hierarchical approach... - 0 views

  • The conceptualization and measurement of service quality perceptions have been the most debated and controversial topics in the services marketing literature to date
    • marianne206
       
      putting a $ value on service has always been a challenge, particularly in a neo-liberal environment
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