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"Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library's overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection."

Visual digital publishing

Digital Essay on using Creative Commons material.

In a pilot study the author found the approach to social media access for school students and teachers differed according to sector. State schools had a "walled garden" approach while independent schools "empowered and managed". The differences were attributable to either risk aversion or bandwidth management or both. This was found to contribute to the digital divide between "information-rich and information-poor" with state students disadvantaged in the development of digital literacy.

"Schools have always been charged with the task of producing good citizens. But how has our definition of a "good citizen" changed over the ages?"

How many of these would you agree with?

Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!

1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.

While teaching a workshop on digital project management at last year's Association of College and Research Libraries conference in Seattle, I began by asking the participants to describe to the class a project for which they were responsible. One librarian explained that her supervisor asked her to design a library website.

An accidental project manager is exactly how I feel prior to commencing uni assignments. These tips can be applied to nearly everything we do. Thanks for sharing.

This policy illustrates the overarching framework that the University of New South Wales use to ensure that all digital media used for online teaching and learning, marketing, recruitment and publicity meet the university's guidelines when created and distributed. Of particular interests is the more formal template used for the police, as well as the visual overview of the policies, procedures and guidelines that relate to all digital media at the university.

"Here, there and bloody everywhere! It may only be four criss-crossing lines but the # has invaded our daily lives and hijacked the way we communicate. But how did it come to dominate global digital culture? Ollie Peart dares to find out "

Learn how to use any web 2.0 technology in the classroom in 5 minutes or less.

Are teens totally over Facebook? Or are they using it even more than ever? Recent reports go back and forth on teens' favorite digital hangout, but the fact is that the days of a one-stop shop for all social-networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video-chat, and even shop for the latest trends

The Deseret News National Edition fills a void in the American media landscape through rigorous journalism for family- and faith-oriented audiences.

Prime Minister Tony Abbott speaks at the National Press Club on February 2, 2015. Photo: Stefan Postles Controversial data retention laws will pass parliament next month if the federal government gets its way. Prime Minister Tony Abbott has written to Opposition Leader Bill Shorten urging Labor to expedite through parliament new powers which force telecommunications companies to store metadata for two years.

Abstract: Purpose - Twitter is an important communication tool with college students. This article aims to emphasize that, while Twitter is useful for sharing information about the library, more can be learned from using it as a digital listening post. Design/methodology/approach - This is an essay style viewpoint. Findings - The paper reveals that Twitter is an important vehicle for disseminating information about a library to its community and as a means for maintaining good customer service. Originality/value - The paper provides useful information on an important communication tool for libraries. Keywords Twitter, Social media, Communication, Libraries Paper type Viewpoint

Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?