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Needs research into how the extrapolate their data. Are the conducting the surveys? Are they extrapolating and if so where from...

I was happy to find a relevant and recent article advocating the use ofcial media for voluntary organisations. Abstract: There is potential for nonprofit organizations to increase effectiveness by mobilizing social media to help achieve goals. However, the sector is only just becoming aware of the possibilities for social media and lags behind other sectors in its use. We report a New Zealand initiative to enhance the capability of nonprofit organizations through action research that has implications for nonprofit organizations elsewhere. Borrowing from resource mobilization theory, we introduce the concept of resource mobilization chains to explain the requirements for and obstacles to taking advantage of social media. A survey and two in-depth case studies found that nonprofit organizations demonstrated extremely limited familiarity with and use of social media. Participants were enthusiastic about the potential of mobilizing social media to achieve organizational goals, but struggled to take concrete steps to implement their aspirations. Lack of resources was a key obstacle identified in both survey and case study research

No. 1 social networking site Facebook must do something to appeal more towards teenagers, as the site again dropped in popularity among users 13 to 17 years old, according to a survey conducted by Frank N. Magid Associates. Facebook usage among teenagers dropped from 95 percent in 2012 down to 94 percent in 2013, and further declined in 2014 to 88 percent.

This study examines how Australian academic librarians perceive effective Web 2.0 tools used to market library services and resources and the factors influencing perceptions of the Web 2.0 tools used. An online survey was sent to 400 academic librarians in 37 Australian universities. The response rate was 57.5%.