SAS Knowledge & Insight

Employers must take action to motivate and equip their managers to act on engagement surveys, according to a report by Aon Hewitt.

Facebook.com's recruiting lead, Richard Cho, lead a break-out session about using social media tools for demand generation (DemandGen) versus for demand fulfillment (DemandFul).  His session was intriguing and sparked quite a bit of interest in the audience.  I caught up with Richard this week to drill down a little deeper into the subject.

The Hyatt Job Search Application allows you to search and share jobs available at our hotels, resorts and residential and vacation ownership properties around the world right from your mobile device.

NHS does a great job with discussion and response on this campaign sight dedicated to attracting young students. 

Big report on demographics in social media 

The DMA has launched a new service for its members, outlining the various requirements for running promotions on social media platforms.

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

Evidence of the value of branding from the inside out

50 Social Media Stats to Kickstart Your Slide Deck

In a survey carried out in April this year of 1,000 UK employees, 63% said that they would feel significantly more 'engaged' with their employer if it allowed charitable working. The benefits of this improved engagement for the employer include increased productivity, less staff turnover, fewer sick days and a generally happier workplace. This trend was even more marked among the 20-30-year-old bracket, the so-called 'generation Y'. Nearly 70% of this group said that they would feel more engaged by taking part in corporate social responsibility (CSR) initiatives and criticised senior management, with over half saying it was 'out of touch' with the wants and values of generation Y.

Highlighting the importance of tailoring the messaging to each channel, rather than broadcasting the same content across all of them: 

One of the positive innovations in this years Digital Workplace Survey are the inclusion of some company demographic questions, designed to allow some detailed research of how digital communication and collaboration tools are used in a range of organisations. Like many companies, not all of my employees are desk-based knowledge workers. Indeed, most are not supplied company laptops or mobile phones and as such have irregular access to intranet based information and services.