SAS Knowledge & Insight

HR Excellence Awards 2011 - Most innovative use of technology: River Island

Great PPT preso about Deloitte's corp SM strategy

Infographic

social media scientist

How to Train your employees to handle social media

A very nice case, albeit a consumer one, on engaging people via various and interconnected social media channels 

Nice stats on mobile usage. At the start of 2010, this quarterly face to face nationally representative survey was expanded to cover a range of new areas including: latest generation games console ownership, smartphone ownership, social networking and usage of both official and unofficial digital services for music, movies, TV and games. Below are some headline results.

t's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

results of the 2011 SHRM/Globoforce Employee Recognition Tracker Survey*, a new semi-annual survey on the state of employee engagement and recognition conducted by the Society for Human Resource Management (SHRM).

One of the positive innovations in this years Digital Workplace Survey are the inclusion of some company demographic questions, designed to allow some detailed research of how digital communication and collaboration tools are used in a range of organisations. Like many companies, not all of my employees are desk-based knowledge workers. Indeed, most are not supplied company laptops or mobile phones and as such have irregular access to intranet based information and services.

The majority of FTSE 100 companies have failed to fully embrace social media activities and risk being overtaken digitally by smaller and more agile firms, according to a new report.

Highlighting the importance of tailoring the messaging to each channel, rather than broadcasting the same content across all of them: 

Apple opts-out having NFC chips in their next generation iPhone. However, they are working on their own version...

Excellence case of how Chrystler responds to an F-bonb slip up on their corp Twitter feed

One of the best social media teams out there. Nice module showing KLM map and access to all operating local FB pages. 

A great case study on corp/consumer social media 

Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."

The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone.