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Fran Cavanagh

Helen Edwards: Deluded campaign ignores Post Office disorder | Helen Edwards on Marketi... - 1 views

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    Helen Edwards argues the Post Office's new ad campaign, which includes the "laughable" claim that the Post Office can lower people's blood pressure, lacks credibility.
Fran Cavanagh

Radi-Aid | Africa for Norway | Home - 0 views

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    Tongue in cheek campaign against stereotypes
Fran Cavanagh

Microsoft Leverages Crowdfunding for Back-To-School Promotion - 0 views

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    "To get things rolling, Microsoft contributed 10 percent of the cost as the first donation, leaving the rest up to family and friends, who donate via a personalized campaign page." 
stan mag

The Lie detector test: campaign for AXA HR - 0 views

shared by stan mag on 31 Oct 13 - No Cached
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    new campaign done by Publicis Consultants for AXA HR. The lie detector test
gpedder

Europcars #myextrahour campaign - 2 views

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    Europcar's #myextrahour campaign brings Twitter into the real world
Leslie Rogers

Watch "TEDxGrandRapids - Steve Rosenbaum - Innovate: Curation!" Video at curationbook - 0 views

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    Important for us as we manage more social campaigns and give advice in community management (i.e. curating content) and publishing content. 
michael dowell

British Gas Twitter - 0 views

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    On the same day British Gas announces that energy bills will rise by ten per cent, it launches a question and answer campaign for its customers on Twitter. But it perhaps hasn't gone quite to plan.
Leslie Rogers

Step into the NHS - 1 views

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    NHS does a great job with discussion and response on this campaign sight dedicated to attracting young students. 
Nick Fine

Why PTAT Doesn't Correlate with Engagement on Facebook | Simply Measured - 0 views

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    Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities.
Moritz Dinger

Coca Cola Corporate website - 5 views

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    A rather different take on what you can do with corporate websites - a lot more coversational/magazine style, with social media a lot more central to the core of the site...
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    Interesting that they're currently encouraging people to vote on and discuss the effectiveness of their new anti-obesity ad campaign. They've also chosen to include two blog posts on job searching using social media on the main page - suggests they believe this kind of content is among the most popular with users.
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