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UK mobile consumers have less appetite for mobile ads than those in South Korea and China - 0 views

www.deloitte.com/...10VgnVCM3000001c56f00aRCRD.htm digital mobile recmktg
shared by Leslie Rogers on 22 Feb 11 - No Cached
  • Leslie Rogers on 22 Feb 11
     
    Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."
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BBC News - Mobile mad men: Advertisers want to dominate your phone - 0 views

www.bbc.co.uk/...business-12509571 digital mobile socialmedia recmktg
shared by Leslie Rogers on 22 Feb 11 - No Cached
  • Leslie Rogers on 22 Feb 11
     
    The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone.
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Ad remarketing for content marketers | Velocity Partners - 0 views

www.velocitypartners.co.uk/...g-an-experiment-with-resonance content
shared by stan mag on 03 Sep 13 - No Cached
  • retargeting (or remarketing if you prefer) is a powerful technique that can really improve some of the metrics content marketers care most about (like traffic, engagement and shares). As long as it’s done intelligently.
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MAN employees instagram stories - 0 views

statigr.am/mandieselturbo socialmedia employee engagement talent
shared by Louise Barfield on 19 Jun 13 - No Cached
  • Louise Barfield on 19 Jun 13
     
    Great use of Instagram by MAN Diesel & Turbo employees who share photographic stories of work, life and everything
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Gamification 'predicts future behaviour and values' in candidates: People Management - 0 views

www.cipd.co.uk/...es-future-job-performance.aspx socialmedia talent recmktg trends employee attraction
shared by Louise Barfield on 24 Jun 13 - No Cached
  • Louise Barfield on 24 Jun 13
     
    Future of hiring outlined at CIPD recruitment conference The future of recruitment lies in hiring for 'predicted performance in role' rather than judging a candidate on past skills or competencies, delegates at the CIPD's recruitment conference heard yesterday.
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