SAS Knowledge & Insight

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

Gorgeous photography and deconstructed recipes from 18-year-old Matthew Valle

90% of organizations are not currently set up to operate in, or better yet, capitalize on the new Social Media world. To make the transformation, we're calling all "Ringmasters" to step forward and lead their organization in re-engineering the consumer-to-brand relationship.

Of the $1.2 trillion spent globally each year on R&D across corporations and academia, 40 percent-much the largest share-pays for people. Our team interviewed and surveyed world-class researchers in academia and a range of industries to understand what drives research productivity in labs.

Employees have reported how their companies rate for balancing work with personal life - find out which 25 companies provide the best work-life balance.

Conducted by Swedish research firm Potentialpark Communications, the firm surveyed almost 4,800 U.S. students and grads from a variety of business schools and universities. They were asked what they most wanted from career sites and the application process. From the features and component lists developed from the survey, Potentialpark analyzed 755 sites worldwide, including 102 in the U.S.

Taking QR codes to the next level

Matthew Lyons is a british born illustrator. His work is heavily influenced by 1970 and 1980's culture and design. 

A study published in 2010 surfaced a startling statistic, "75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job." The report, "Employer Perspectives on Social Networking," compiled data from 34,000 businesses in 35 countries.

With the agency market wrapped up, social media monitoring tools could return to basics when selling directly to brands, and cut out the PR middleman.

The Hyatt Job Search Application allows you to search and share jobs available at our hotels, resorts and residential and vacation ownership properties around the world right from your mobile device.

Really good case study of UPS. ROI. TMP.

Interesting?!

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

The DMA has launched a new service for its members, outlining the various requirements for running promotions on social media platforms.

Big report on demographics in social media 

Facebook.com's recruiting lead, Richard Cho, lead a break-out session about using social media tools for demand generation (DemandGen) versus for demand fulfillment (DemandFul).  His session was intriguing and sparked quite a bit of interest in the audience.  I caught up with Richard this week to drill down a little deeper into the subject.

Employers must take action to motivate and equip their managers to act on engagement surveys, according to a report by Aon Hewitt.