Group items tagged

The more social circles or Facebook friends a person has, the more likely social media can become a source of stress, Scottish researchers say. The more groups of people in someone's Facebook friends, researchers at the University of Edinburgh Business School reported, the greater the potential to cause offense, particularly if employers or parents are included. Stress rises when users present a version of themselves on Facebook that is unacceptable to some of their online "friends," the researchers said. Some 55 percent of parents follow their children on Facebook, they said, while more than half of employers have admitted to not hiring someone based on the applicant's Facebook page. "Facebook used to be like a great party for all your friends where you can dance, drink and flirt," Edinburgh researcher Ben Marder said. "But now with your Mum, Dad and boss there, the party becomes an anxious event full of potential social landmines." The researchers surveyed more than 300 people on Facebook, mostly students, with an average age of 21."

Social media stats for big platforms as of Jan 2012

Interesting info-graphic displaying how people working in the marketing industry use social media vs normal users.

Interesting info-graphic displaying how people working in the marketing industry use social media vs. normal users.

Interesting piece providing evidence to support what we already know: site response speed is related to engagement

This - "video optimization may be the next Big Thing in webpage work, which could be encouraging news to anyone who's ever sat waiting for a YouTube video to finish loading." - definitely seems long overdue.

"Why teens are turning away from Facebook: Squabbling friends who overshare and prying eyes of parents are causing 'Facebook fatigue' Researchers found the number of Facebook accounts among teens has not risen in last year - but the number with Twitter accounts has doubled More than 90 per cent of teen social media users said they have posted a picture of themselves - up from 79per cent in 2006 Increasing concerns over Facebook's future growth among investors"

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years.

A rather different take on what you can do with corporate websites - a lot more coversational/magazine style, with social media a lot more central to the core of the site...

Interesting that they're currently encouraging people to vote on and discuss the effectiveness of their new anti-obesity ad campaign. They've also chosen to include two blog posts on job searching using social media on the main page - suggests they believe this kind of content is among the most popular with users.

Good piece on the Economist blog about how brands are adapting to consumers' and users' shift in attitude to personal identity and social media

Effective example of youth consumer advertising

Facebook has made a tweak to its EdgeRank formula which now places posts from pages into feeds which have high engagement.