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The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation 'is critical to current and future success.' Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.

At last - some primary research into content sharing on websites.  Main finding:  social media sharing isn't much used on B2B sites.  Which chimes with our experience from site stats.

"Understand and connect with the Company Mission, Vision and Values Have clearly defined roles and responsibilities within the organization and therefore, know what is expected of them A continuation of the statement above….Receive communication (and are part of the input process) about their individual and group goals and objectives Value the relationship they have with their Manager Experience greater productivity Believe that their work is significant and understand the impact their roles play to the bottom line Promote the company brand and in essence become sales people for the organization. Have the proper tools and support needed to perform their job Significantly influence others (at all levels in the organization)in a positive way Have opportunities for continuous development and/or career advancement"

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years.

You might know that a customer journey map is a visualisation of interactions between a customer and your organisation. But what are the things that could make your next customer journey map even better? State a clear start and end point When you're making a customer journey map, the first challenge is to get a clear start and end point of your journey.

Company culture is a lot like meetings and memos: it's an inescapable, and inevitable, part of the employee (and candidate) experience. But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it's anything but business as usual.