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Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.

Effective example of youth consumer advertising

Instant cash loans are easy loans that give you an access to your much needed cash within hours. The lenders sets you free of any hassle like tedious documentation or any scrutiny that consumes your time and energy. They also offer you online services which are fast, secured and convenient.

A very nice case, albeit a consumer one, on engaging people via various and interconnected social media channels 

A great case study on corp/consumer social media 

90% of organizations are not currently set up to operate in, or better yet, capitalize on the new Social Media world. To make the transformation, we're calling all "Ringmasters" to step forward and lead their organization in re-engineering the consumer-to-brand relationship.

Posted in Effective Recruiting We all understand the value of consumer, client and corporate branding. But what about the employer brand? What image does your organisation present as an employer? Whether or not your company is actively promoting your employer brand, you have one.

When it comes to innovation, Philips can be considered the rock star of internal social media. Known for their successful ways of connecting employees and delivering company information, it seemed only a matter of time before the world leader in healthcare/consumer lifestyle, lighting solutions implemented social into their live events.

Good piece on the Economist blog about how brands are adapting to consumers' and users' shift in attitude to personal identity and social media

"Companies have long divided consumers into segments. They should do the same with potential -- and current -- workers."

Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of millennials are made up of Gen C, YouTube's core (though by no means only) audience.

Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."

Private social networks for business: Edward Saatchi, son of advertising guru Maurice Saatchi, believes online social media can have the same impact on business as it has had with consumers.