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Fran Cavanagh

Guinness - Projection Advertising - 1 views

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    To celebrate Arthur's Day, Projection Advertising produced this amazing 3D video-mapping projection piece on the 270° canvas that is Senate House. 
Leslie Rogers

UK mobile consumers have less appetite for mobile ads than those in South Korea and China - 0 views

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    Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."
Fran Cavanagh

CremeEggGooTube's channel - YouTube - 0 views

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    Effective example of youth consumer advertising
Fran Cavanagh

8 Social Media Numbers that Will Rock Your Business | Inc.com - 0 views

  • people spend more time on Facebook than on YouTube, Wikipedia, Google, Amazon, Microsoft and Yahoo combined.
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    At the Inc. 500 conference earlier this month, Inc.com columnist, entrepreneur and Flashpoint Academy CEO Howard Tullman argued that the era of "hyper-personalization" online will transform advertising, retail, corporate power, notions of privacy and even the use of data.  Here are eight numbers that demonstrate the impact social media are already having.
Daniel de la Cruz

Social Media Business Tools - 1 views

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    Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc.
Louise Barfield

How are we using social media - advertising vs 'normal' - 1 views

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    Interesting info-graphic displaying how people working in the marketing industry use social media vs normal users.
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    Interesting info-graphic displaying how people working in the marketing industry use social media vs. normal users.
Fran Cavanagh

The Complete Guide To Creating A Killer LinkedIn Company Profile - 2 views

  • Another section that has gotten a new lease of life, career pages are simply a place for your company to advertise new jobs on the site. For normal company pages, you will be greeted by a snapshot of employees and the opportunity to post positions for a fee (more on that later). However, if you’re a larger brand, and you can afford to spend a bit of cash, you can upgrade to a fancier and more comprehensive page. You only have to look at a company like Dell, for example, to see how much brighter and how much content features to understand the benefits.
Leslie Rogers

BBC News - Mobile mad men: Advertisers want to dominate your phone - 0 views

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    The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone.
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