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So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal. The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

getting bloggers to agree on anything is like herding cats

There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways

Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.

Meanwhile, some travel suppliers are providing social networking products, and others plan to later this year.

Papandreou called for an end to "state, federal, and local land use policies that are literally forcing people to have to drive" and told Wired.com we're on the cusp of an inevitable "mode shift" away from individual car ownership toward a greater reliance on mass transit and sustainable transport.

"cars have a right to housing and people don't."

It's brought us to the point where most Americans consider automobile ownership an essential key to a productive, fulfilling life.

Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.

Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!

these are individuals that want you to improve your product, so embrace them,

simply by selecting the appropriate template in a drop-down menu

The Movable Type Community Solution is a complete, out-of-the-box social media solution that lets site owners deploy community-oriented web sites, including forums, community blogs, and user-generated content communities, with just a few clicks.

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.