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Annie Wong

Apple: It's All About the Brand - 1 views

www.wired.com/...56677

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • comes through in everything they do."
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • emotional brand
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • intimate with its customers
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • established a "heartfelt connection" with its customers.
  • products are designed around people
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
sarah omens

CIM - 0 views

www.cimweb.com/...recruitment

shared by sarah omens on 11 Mar 11 - No Cached
  • Careers at CIM Isn't it time you started loving your job? CIM is the largest third party sales and marketing agency in Canada and is a long standing Platinum member of Canada's 50 Best Managed Companies; is recognized as one of Canada's Best Workplaces for the third consecutive year and has won numerous Marketing Awards through LAUNCH! CIM recognizes the success of our business starts with the talent that we hire; whether it be for sales management, marketing, or our sales and promotions field teams that we hand select to best represent our tier one clients' brands, CIM is dedicated to building long lasting careers and best-practice management tactics.Start loving a new job today with CIM! Field Sales Join our dynamic team of sales, merchandising, and product education professionals who ensure that our client's brands are successful at retail. We offer best in class training, the opportunity to represent tier-one brands, flexible schedules and the ability to work independently while benefiting from being part of a winning team. From short-term merchandising opportunities to full-time territory management roles, CIM has opportunities that can work around your busy lifestyle.> SEARCH FIELD SALES POSITONS NOW Field Promotions (LAUNCH!) Do your friends and family say that you've got the energy and passion for life that that is truly CONTAGIOUS? If so, we want to pay you for it! Work as a Promotions Representative with LAUNCH! and we'll give you valuable marketing experience that works around your schedule. Channel your enthusiasm through some of Canada's most respected brands, and give consumers a real brand connection.> SEARCH FIELD PROMOTIONS POSITONS NOW CIM & LAUNCH! Corporate If management of a sales force is more in tune with your career goals; if you love servicing clients as a strategic sales or marketing expert; if you have a knack for IT or talent recruitment; or if you have a creative flair in the world of promotional, experiential and shopper marketing, then CIM & LAUNCH! corporate opportunities may be what you are looking for!> SEARCH CIM & LAUNCH! CORP POSITIONS NOW
    • sarah omens
      sarah omens on 11 Mar 11
       
      i like how the give little details about all the available job position and also with video for people like me who dont enjoy random readings as much
clement-esene

MTN Group - 0 views

www.mtn.com/Home.aspx

shared by clement-esene on 16 Feb 12 - No Cached
    • clement-esene
      clement-esene on 01 Mar 12
       
      I find this web page interesting because of its rich content in graphics and writing. However, the graphics change every five seconds.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The united against malaria flash at the bottom right corner of the page is an appeal to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The united against malaria campaign at the bottom right corner of the web page is an appeal to emotion (Pathos). showing how they contribute to the society.
  • ...7 more annotations...
    • clement-esene
      clement-esene on 05 Mar 12
       
      At the bottom of the display, there are little icons that take us to different pictures and write up. the first one is the audited results causing an appeal to credibility,( Ethos)
    • clement-esene
      clement-esene on 05 Mar 12
       
      Next to it is the icon that shows the brand name "MTN" indicating that they have been in business for 100 years. This is also an appeal to credibility.
    • clement-esene
      clement-esene on 05 Mar 12
       
      There is also an icon for MTN Apps Competition "Thinking outside the box". They keep the public actively involve in competitions that attract rewards this rewards will appeal to the emotions of the public. and also an appeal to logos
    • clement-esene
      clement-esene on 05 Mar 12
       
      The second to the last icon represents the number of subscribers gives an idea of billions of connections. this is an appeal to this is also an appeal to credibility and to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      There is also an icon that represent brand values: innovation, leadership, integrity, can-do and relationship. these brand values explain and summarizes the services and benefits the company offers. They appeal to emotion and credibility.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The people potential section of the webpage shows job opportunities which is a practical evidence of what the company can offer the public apart from their immediate service. This produces an appeal to Reason (logos) and also to emotion.
    • clement-esene
      clement-esene on 05 Mar 12
       
      The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. the bright yellow color on the logo creates reasoning and emotion.
  • clement-esene on 16 Feb 12
     
    This webpage is for a mobile network in Africa.
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
J.Randolph Radney

MediaPost Publications 5 Things Marketers Can Learn From Stories 06/12/2012 - 0 views

www.mediapost.com/...rs-can-learn-from-stories.html

Communication stories meaning

shared by J.Randolph Radney on 12 Jun 12 - No Cached
  • Storytellers cause you to see what you see, but do little to cause the way you think or feel about what you see. Doing so would be like the comedian explaining the punch line of his joke. 
  • Creating a differentiated brand identity may influence buying. But creating strong brand identification will influence joining. It’s always better to have joiners than buyers. Joiners are the ones who remain buyers and wear your logos.  
Annie Wong

Apple: It's All About the Brand - 1 views

www.wired.com/...66426

Apple Branding

shared by Annie Wong on 11 Mar 11 - Cached
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      This site appeals to many readers because of all the different sections they provide. The tabs keep the page organized and easy to use.
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      the ads on the side here are slightly distracting.. makes the eye wander from the actual content.
  • Move over Michael Bull, there's a new "Professor iPod" in town
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      There is a tone in this sentence.. can't quite put my finger on it.. I almost want to say sarcasm/humorous? Or like a radio announcer..
  • ...19 more annotations...
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      Paragraphs are kept short, and with spacing in between.. allows for an easier read
  • Giesler has researched and written extensively on technology, consumption and marketing. He has
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      This whole article uses the element of exemplification. The author is Leander Kahney, but not once in the article does he speak/have input.. it is all based on his interview of Markus Giesler and his research findings/experiences.
  • users give their iPods names
  • entirely new beas
  • IPod and user form a cybernetic unit," said Giesler. "We're always talking about cyborgs in the context of cultural theory and sci-fi literature, but this is an excellent example that they're out there in the marketplace.... I have seen the future, and it is called the cyborg consumer
  • storing the soundtrack of a lifetime, as well as names, addresses, calendars and notes.
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      iPod is a person's second brain
  • hybrid entertainment matrix -- iPod, computer and music store
  • a revolutionary device that transforms listeners into "cyborgs" through a process he calls "technotranscendence."
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      and to the listeners as "cyborgs" or robots
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      personification.. refering to the iPod as a beast..
  • allow consumers to become "technotranscendent
  • They're not sitting in front of the TV, they're inside the game
  • "They're not sitting in front of the TV, they're inside the game
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      gives examples of what he means by transcendence
  • "hybrid entertainment matrix"
  • online music stores,
  • iPod, a computer, the internet,
  • "Consumers often say the iPod has become part of themselves," Giesler said. "The iPod is no longer just an instrument or a tool, but a part of myself. It's a body extension. It's part of my memory, and if I lose this stuff, I lose part of my identity.
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      Points out to readers and consumers just how much the iPod means to them.. makes them realize just how much they rely on their iPods.. and just how sad/devastating it could be if they lost it.. pulls on the emotional strings
    • Annie Wong
      Annie Wong on 11 Mar 11
       
      Refers to iPod as a part of themselves, would be lost without them
  • only really useful when it's interconnected
  • Pod is important
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

www.greenpeace.org/detox

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  • Sabina Donnelly on 14 Jul 11
     
    Video publication by Greenpeace
jessica fennell

HomeSense International Inspired Home Decor Products - 0 views

www.homesense.ca/...company-info.asp

shared by jessica fennell on 03 Mar 12 - No Cached
  • Unique, inspired home décor
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Pathos
  • When we opened our first HomeSense store in 2001, we knew we had a winning formula - offering you brand name and designer home décor and unique accessories from around the world, all for 20-60% less than you'd pay at a department or specialty store, every single day.
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Logos
  • the world's leading off price retailer of apparel and home décor.
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Ethos
  • ...1 more annotation...
  • ever-changing assortment of exciting, fresh new product each week
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Pathos
  • jessica fennell on 03 Mar 12
     
    Discover unique decorative ideas for your home. HomeSense has a fine selection of Bed & Bath, Home Décor, Gourmet Food, Kids Toys, and Pet products a great prices. Find a HomeSense store near you. Many of our stores offer expanded store departments offering a variety of great gift ideas.
caitlin molson

Googling and Facebooking to a job | Marketplace From American Public Media - 5 views

marketplace.publicradio.org/...gling-and-facebooking-to-a-job

shared by caitlin molson on 22 Sep 10 - No Cached
  • Social media more often seems to be a way to get kicked out of a job -- unseemly photos, an off-color post -- but some job-seekers are using it to land their dream jobs
    • J.Randolph Radney
      J.Randolph Radney on 17 Nov 10
       
      Engaging opening sentence.
    • J.Randolph Radney
      J.Randolph Radney on 17 Nov 10
       
      I don't particularly like this colour choice here. Perhaps it is a branding artifact?
    • Carly Madsen
      Carly Madsen on 17 Nov 10
       
      Vertical layout works well for this site
  • ...3 more annotations...
    • Carly Madsen
      Carly Madsen on 17 Nov 10
       
      Nice to have a picture to catch your attention along with a brief sentence to tell you what the article is about.
    • caitlin molson
      caitlin molson on 17 Nov 10
       
      Is it just me or is anyone else distracted by the amount of advertising here, the actual content is pushed to a third of the page
  • When they Googled themselves, they would see Brownstein's ads asking for a job, and directing them to his website. Total cost of placing the ads? Six dollars
  • J.Randolph Radney on 22 Sep 10
     
    Someone in a class recently told me they would like to work at Google. Here's how some people went after the job they wanted.
ivanhartling

ING DIRECT Canada: Savings Accounts - 2 views

www.ingdirect.ca/...index.html

shared by ivanhartling on 03 Dec 10 - No Cached
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Business logo provides a quick and easy link to the home page.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Not having any writing on the sides of the page makes the page more simple and the reader does not have to scan and search the whole page to find information.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      There is also a simple seasonal element to the background.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      The orange background, tabs, and writing reinforce brand recognition.
  • ...6 more annotations...
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      "I'm a Client, let me in!" and "Sign me up!" envoke more of an emotional response than just a login and sign up tab.
  • You'd be surprised at just how little it takes to save with ING DIRECT – especially since we don't use words like 'minimum balance' or 'fees'
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      By talking about words that ING does not use they are looking create an emotional response.
  • The product that started the revolution
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Invoking previous knowledge of the company and relying on its reputation appeal to ethos.
  • 1.50%
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Putting in the interest rate applies to logos
  • The product that started the revolution is now even better. Save your money and earn tax-free interest considerably higher than the average of the big banks. With no minimum balances, no service charges, and now with high tax-free interest, all the money you put into your Tax-Free Investment Savings Account will grow like never before. Yet it's still there, when you need it.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Uses deductive reasoning to show why to use this account.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Links on the side provide quick navigation to each account, so users do not have to scroll down if they know what they are looking for.
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