Apple: It's All About the Brand - 1 views
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Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
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Annie Wong on 08 Mar 11This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
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"It was the marketing company of the decade."
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powerful brand
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overwhelming presence of Apple
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As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
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branding has become as powerful as religion
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about imagination, design and innovation
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company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
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Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
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