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farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Marcus Ramirez-Santoyo

What's Wrong with Abortion - the case against abortion - 3 views

  • ul II writes:
  • The common outcry, which is justly made on behalf of human rights -- for example, the right to health, to home, to work, to family, to culture -- is false and illusory if the right to life is not defended with maximum determination.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to religion (since the authors quote a religious authority figure) as well as to morality. Without providing any kind of evidence, the authors attempt to convince people by telling them that it is their duty to oppose abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  •  Abortion ruined my life and the woman I was involved with. We chose abortion to "save our careers" but it ended up costing everything.
    • Marcus Ramirez-Santoyo
       
      This is a personal argument based on the author's own personal experience. Although it shows what can happen, the author makes it seem as though it is an inevitable result of abortion. However, it cannot be generalized as other people may have had different experiences and feel differently about the issue.
  • ...24 more annotations...
    • Marcus Ramirez-Santoyo
       
      These pictures try to persuade people by making them believe that God does not condone abortion. It is also a reference to our 'playing God', which happens to be a common religious argument against scientific advancements. Furthermore, the depiction of children serves to demonstrate that children are an essential part of 'God's plan' and must, therefore, be protected. They also look weak and defenseless, which elicits an emotional response also known as the mother's / father's instinct.
    • Marcus Ramirez-Santoyo
       
      Ethos & pathos
    • Marcus Ramirez-Santoyo
       
      This is a picture of a 14-week old fetus. It, too, is supposed to elicit an emotional response, or a protective instinct. Since the 'baby' is fully recognizable as a 'human being' (due to the fact that it certainly looks like one), it serves to reinforce the argument that abortion is murder.
    • Marcus Ramirez-Santoyo
       
      Pathos
    • Marcus Ramirez-Santoyo
       
      The aborted fetus is supposed to make one feel disgusted and devastated as well as angry and sad. However, this is an 11-week old fetus (as opposed to the 14-week old fetus). It may be the case that there is a fundamental difference between an 11-week old and a 14-week old fetus in terms of their development into an actual human being.
    • Marcus Ramirez-Santoyo
       
      Pathos & attempt at logos
  • I'll call this girl "Sara."
    • Marcus Ramirez-Santoyo
       
      By giving the fetus a name and referring to it as "girl", the authors emphasize that it is (in their opinion, that is) a human being.
  • Sara could not protect herself while the "doctor" cut her head off with fore snips. This is what abortion looks like.
    • Marcus Ramirez-Santoyo
       
      This brutal description of what happened to the fetus in the picture once again elicits a strong emotional response. In addition to that, the author also fails to mention that there may be more to abortion than the 'killing' of 'human beings'.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara will never learn how skip or play hopscotch. She will never experience her first date or the prom.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to emotion. The authors make the readers recall certain significant past events such as their prom or their first date. By doing so, the reader is forced to think about what it would have been like if it had been him or her and the authors successfully make it a very personal issue.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara has been denied the right to vote, the right to freedom of speech, the right to work. All these things that women have worked so hard to achieve have been denied to Sara.
    • Marcus Ramirez-Santoyo
       
      The authors then go on to argue that abortion is not only morally wrong but also politically wrong as it takes away several rights from a 'human being'. Furthermore, they compare it to feminist issues (which is also why they chose to call the fetus "Sara" and refer to it as a "girl"), thereby appealing to women and especially to feminists (whether they be male or female).
  • This first question we must ask ourselves when considering our opinion on abortion is this: "Is something being killed?" Everyone familiar with biology will answer yes. The next question is "What is being killed?" A simple way to answer this is to ask "Does it have DNA? The answer is yes. What kind is it? Human. The DNA at 5 minutes after conception is identical to the DNA 85 years after conception.
    • Marcus Ramirez-Santoyo
       
      The authors try to argue deductively. However, they assume that everything they say is based on nothing but facts even though they never prove that everything that 'has human DNA' is in fact a fully developed human being.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • Every major abortion rights organization and doctor admits it is a human being.
    • Marcus Ramirez-Santoyo
       
      The authors present this as a fact even though it is still a very controversial issue.
  • "Jane Roe" in the case has since said it was the worse mistake she ever made. How come you never hear that in the main stream media? She was a puppet for an abortion agenda, another example of the abortion industry's abuse of young women.
    • Marcus Ramirez-Santoyo
       
      The authors try to persuade the readers that the women who decide to get an abortion are actually victims. Surely, some of them regret it but there are also women who do not regret it. By taking one example and presenting it as a general rule of thumb, the authors redirect the reader's anger toward the authorities and the institutions that support abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Abortion is not the first time this word game of personhood vs. humanity has been played with human life. During the slave trade, it was acknowledged that black people were human beings, but not "persons". During the Holocaust, Hitler acknowledged that Jews were human beings. That's why he performed horrible experiments on them, but he did not acknowledge their "personhood."
    • Marcus Ramirez-Santoyo
       
      By comparing abortion to slavery and to the Holocaust, the authors once again elicit a strong emotional and moral response that leads to the readers thinking about the wrongness of the act. Abortion is thereby inevitably depicted as a crime (or even genocide), which is an attempt to make people want to oppose it.
    • Marcus Ramirez-Santoyo
       
      It seems like the authors are trying to make it look like an appeal to logos rather than pathos.
    • Marcus Ramirez-Santoyo
       
      Once again, this picture's purpose is to convince people that fetuses are fully developed human beings and that nothing really distinguishes them from any of us.
    • Marcus Ramirez-Santoyo
       
      However, just because the fetus is comprised of 46 chromosomes does not necessarily mean that a fetus is the same as a newborn baby.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • A newborn is not as well developed as a toddler. I am more developed than toddler.
    • Marcus Ramirez-Santoyo
       
      This comparison is invalid since the real question is whether a fetus is "alive" yet. Toddlers and the authors are without a doubt alive. Yet, the authors' use of an analogy is quite interesting as it seems to be an attempt to appeal to logic.
    • Marcus Ramirez-Santoyo
       
      Attempt at logs
  • Yes the unborn baby lives in a unique environment. But I do not cease becoming a human when I travel to work, or home. Environment does not determine personhood.
    • Marcus Ramirez-Santoyo
       
      Once again, this analogy is invalid. One's workplace and one's home are both situated in a world outside of the womb whereas a fetus is not a part of 'our' world yet.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • In the last 30 years approximately 21,500,000 women have died violent deaths in the United States. They have had their arms ripped off, they have had their legs ripped off, they have had their heads cut off. These women were defenceless, they could not speak out to defend themselves. They remained silent as they were brutally murdered. These women were not fully grown. They were waiting to be born. These women died from abortion. Most abortionists are men who say that they are in favour of women's rights and they say they shun violence against women. Obviously, they are not in favour of the rights of women in the womb.
    • Marcus Ramirez-Santoyo
       
      Once again, the authors appeal to feminism and claim (without any evidence) that abortion is, indeed, murder. They are thereby taking the peripheral route rather than the central route to persuasion as they focus on the emotional rather than the factual / logical aspects of the matter.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Half of women carrying babies have a little boy inside them with a penis. Is that penis a part of her body? That would be a first.
    • Marcus Ramirez-Santoyo
       
      The authors' use of sarcasm is quite effective in this case as it helps make a point regarding the difference between a woman's body and the fetus's body.
    • Marcus Ramirez-Santoyo
       
      Logos
  • The abortion industry is a multi billion dollar industry and Planned Parenthood is now exporting this industry to countries around the world like a McDonald's franchise.  I just attended a summit on "Population Control" in Ottawa. It is scary to think that we are now trying to export abortion to countries around the world the way we export wheat. Much of this is being paid by our governments.
    • Marcus Ramirez-Santoyo
       
      Making it seem as though abortion is but a business distracts from other aspects of it such as 'abortion as a result of rape' etc. and redirects anger toward the institutions that support it. Hence, people's desire to put an end to abortion grows (if they do not critically reflect on it, that is). 
    • Marcus Ramirez-Santoyo
       
      Pathos
  • I believe that as Christians we are obligated to step in. The Bible makes it clear that it is wrong to stand by as innocent blood is shed. (Deut 21:5, 7-9; Ezk 22:3-4, Is 1:15-16, Lev 18:21. ) Ruben rescued Joseph (Gn 37:21-22), Hebrew midwives rescued baby boys from the infanticide of Pharaoh (Ex 1:17) The solders of Saul rescued Jonathan from murder (1 Sam 14:45), Obadiah rescued 100 prophets from Jezebel. Esther risked her life to save her people from genocide.
    • Marcus Ramirez-Santoyo
       
      Once again, this is an approach to religion and morality and abortion is depicted as murder and genocide. This also elicits an emotional response.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • 23,000 couples in Canada and 230,000 couples in the US want to adopt children. Many go overseas to find babies because North Americans abort the majority of our unwanted babies.
    • Marcus Ramirez-Santoyo
       
      The authors distract from the real issue at hand and even blame women who decide to have an abortion for the hardship of couples who wish to adopt a child. This might actually help win them over, too.
    • Marcus Ramirez-Santoyo
       
      Logos
  • "Oh Lord give us the strength to not only experience our horror at this holocaust but the courageously stand up and be counted and to follow the heroes who brought down the slave trade and those who saved Jews from the Holocaust."
    • Marcus Ramirez-Santoyo
       
      The repetition of a previously mentioned idea only re-emphasizes its importance and elicits the same emotional response again (and perhaps even a stronger one than before).
    • Marcus Ramirez-Santoyo
       
      Pathos
  • after the Genome project
    • Marcus Ramirez-Santoyo
       
      Mentioning the Human Genome Project makes the authors' claim seem more factual and believable.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Fertilization is the miracle moment, and all 46 chromosomes are coming together. It's when life begins. It is new human life.
    • Marcus Ramirez-Santoyo
       
      The description of the process ('a miracle') once again adds a religious or a spiritual aspect to it. Claiming that it is in fact a 'new human life' ignores the actual controversy around the issue and effectively introduces the next and final argument.
  • It is the killing of an innocent human. Lord Jesus, let Your prayer of unity for Christians become a reality, in Your way we have absolute confidence that you can bring your people together we give you absolute permission to move Amen
    • Marcus Ramirez-Santoyo
       
      Repeating the main statement (it is murder) and ending the discussion with a 'prayer' emphasizes the wrongness of the act as well as the religious aspect of it. We should not play God because 'in Your way [God's way] we have absolute confidence', meaning that if God wanted it to happen it would happen naturally (by itself). Furthermore, ending the discussion the same it started is also very effective as it demonstrates that it is now 'complete' (like a 'vicious' cycle that one cannot escape).
    • Marcus Ramirez-Santoyo
       
      Pathos & ethos
  • I do not come to the Pro-life movement for some altruistic reason, I come through my own experience and suffering.
    • Marcus Ramirez-Santoyo
       
      The authors are trying to establish credibility (ethos).
Breanne Lapointe

Home - This Recording - 0 views

    • Breanne Lapointe
       
      The author is stating how she will be organizing her ideas in this article; by using a list.
  • Being in constant contact via Facebook, Twitter, Tumblr, texting and very rarely an actual telephone call makes it hard to not completely get sick of someone or immediately see what glaring social flaw they have that is the reason for them being single.
    • Breanne Lapointe
       
      Author is arguing based on emotion (pathos). She believes that using social media has a negative impact on trying to find the right person because everything is public and you don't have any mystery about learning about a someone new, as compared to meeting someone face to face.
  • ...25 more annotations...
  • He was just eating pizza and wheezing. Needless to say, I put my half slice down, walked up the stairs and never came back. I couldn’t even bring myself to break up with this guy in person after a couple months of dating.
    • Breanne Lapointe
       
      The suthor is trying to persuade her attitudes about turn off's, based on her feelings. Here, she is using the example of breathing loudly while eating to focus on negative emotions.
  • Turn Me Off
    • Breanne Lapointe
       
      Basic Title, not very creative or persuasive.
    • Breanne Lapointe
       
      Picture of what appears to be a couple, not to sure about the significance of this particular photo. Perhaps using pictures that follow the bullets on the list would be more effective.
    • Breanne Lapointe
       
      The author is arousing the reader's involvement with the use of her words and sentences to convery information in order to persuade the reader to take the author's point of view.
  • Truth be told, breathing loudly while eating was only one of this guy’s many major problems. I overlooked many of them because he was a Brazilian god who worked in my campus restaurant and used to talk about amazing directors when he served me. But when I look back on the couple times that we had sex and the couple more times that we went out on real dates all I can remember is him huffing and puffing while he shovelled sushi into his mouth.
    • Breanne Lapointe
       
      Here the author has switched from giving a brief explanation of her turn off's to a point form list of her turn off's. The author is emphasizing ideas here and is making it reader friendly, instead of having to read a million paragraphs.
    • Breanne Lapointe
       
      Throughout the essay, the author has effectively used white space between paragraphs to seperate texts using the chunking technique. Good use of access, helps the reader understand importance of each point she has on her list.
    • Breanne Lapointe
       
      The author organize's this article by usinging a larger font on some of her "turn off's" on her list.
    • Breanne Lapointe
       
      Embarassing myself in front of them - The author is clearly stating why she would end it with a guy. She then gives proof with examples in the following body.
    • Breanne Lapointe
       
      The author is using graphics of couple's as visual appeal.
    • Breanne Lapointe
       
      Either the author, or the the website layout is using the color read for the heading of the article. It makes it stand out a little bit better than black would but the font size is still pretty small.
    • Breanne Lapointe
       
      Again, the author is trying to emotionally persuade the reader to what she believes are turn off's in men. She has no ethical or logical grounds, she is arguing emotionally.
    • Breanne Lapointe
       
      The comments - There are many comments that refute what the author is saying. They are giving a contrary, emotional view to the authors. Her arguments themselves are one-sided because they are just her views. The comments add to this article because it shows an opposing view and allows for alternatives.
  • 61 Comments
  • ONLY
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  • ASKING
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    • Breanne Lapointe
       
      The author using caplocks is emphasizing the importance of the words she is using.
    • Breanne Lapointe
       
      Name of Website - Not very appealing to the eye because of color and size. You focus more on the ad beside it than on the website title itself.
  • I recently made a giant list of turn ons and turn offs in a notebook
    • Breanne Lapointe
       
      Using icons and having the ability to share articles = effective because then it increases total views of page.
J.Randolph Radney

Social Media in Learning examples - 0 views

  •  
    Check this list against the tools you are researching to get some ideas of uses of tools.
J.Randolph Radney

Why the Positive Effects of Internet Use Outweigh the Bad - 7 views

  • Before we get onto the positive effects of internet use, let’s start with these much touted negative side effects.
    • Yingpeng Wu
       
      reduction to absurdity
    • Yingpeng Wu
       
      before we talk about the positive effect, we first talk something about negetive.
  • The same things were said about rock music when records were at their most popular, and about televisions when they were first invented.
    • Yingpeng Wu
       
      This is an Analogy: The comparison of among the Internet, rock music, and television. They are popular and controversial (with negative effects).
  • There are also positive effects of internet usage in business.
    • Yingpeng Wu
       
      Exemplification: Provide an example of good effect in business.
  • ...3 more annotations...
  • anyone can make money online . With the ‘One Child One Laptop’ scheme that’s heading to Africa, and the large-scale attempts to provide the continent with a secure internet connection this could see one of the largest continents joining us online to share their views and earn themselves some money. This will give them access to all the education they could need as well as the resources they’d need to make the most of that. Many of them could see themselves working their way out of poverty – and online they can expect the same wages as other continents as its faceless nature eradicates discrimination. One of the positive effects of internet use then is that it could help some people in escaping from the poverty trap.
    • Yingpeng Wu
       
      this is another example for good effect of the Internet which is everyone can use the Internet making money.
  • Destroying industry and providing a place for these deviant ‘subcultures’ to converse? Those too are perhaps the most positive effects of internet use. These are the things that promise to change the way politics and business work forever and potentially usher in a new age of supreme democracy and resources. Granted, there are some sub groups online that we’d probably rather there weren’t, but at least if they’re online they can talk to each other and leave us alone. Other ‘subcultures’ however simply reflect different ways of thinking – and the internet gives them an open forum to freely express themselves, something that everyone has a right to do.
    • Yingpeng Wu
       
      This is a Paradox: the Internet can make deviant live normal
    • J.Randolph Radney
       
      All your comments are relative to highlighted text. It would have been good to have included some floating sticky notes on more visual aspects of the site's message.
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
Ryan Khungay

TD Canada Trust - 2 views

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  â€¢  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  â€¢  Corporate Information  â€¢  Investor Relations  â€¢  TD Economics  â€¢  Community Giving  â€¢  Career Centre  â€¢  Press Releases  â€¢  Fraud Prevention  â€¢  Green Banking  â€¢  Japanese Banking Centre  â€¢  First Nations Bank
  • Contact Us
    • Ryan Khungay
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
Kim Tuerlings

How Disney Works to Win Repeat Customers - BusinessWeek - 1 views

  • Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
John Boulton

Bachelor of Commerce | Haskayne School of Business | Undergraduate Programs | Universit... - 0 views

  •  
    Example of the strike through words
Stewart Matthews

Canada Banking, Investing, and Insurance - RBC - 0 views

    • Stewart Matthews
       
      Shows pathos, Canada is known as being very open to immagrants, and this show that RBC welcomes it as well.
    • Stewart Matthews
       
      This shows logos, the statistics are there that online banking fraud is a growing problem, and RBC is giving you the tools you need to minimize your risk.
    • Stewart Matthews
       
      Example of pathos, basically showing off their accomplishments and donations. Could possibly make someone wnat to switch from their current bank.
  • ...8 more annotations...
    • Stewart Matthews
       
      Another appeal to pathos, showing how quick and easy it is to get banking advice, making your online experience that much easier.
  • Learn More Corporate Profile Corporate Governance History Voluntary Codes & Public Commitments News & Information Investor Relations Media Newsroom Economics Publications RBC and... Newcomers to Canada Corporate Responsibility Donations Sponsorships The Environment Diversity How to... Contact us Make a Complaint Become an Employee Become a Vendor
    • Stewart Matthews
       
      Very easy to use options at the bottom, clear and easy to understand. Makes the things that the average person might be looking for easy to access.
    • Stewart Matthews
       
      Keeps you up to date on the newest developments with RBC.
    • Stewart Matthews
       
      Example of pathos, appealing to everyone's need for a sence of security.
    • Stewart Matthews
       
      If you are a current customer, they make signing in to the website quick adn easy. If not, the first thing you would see would be the "enroll now" button.
    • Stewart Matthews
       
      Shows a happy young couple, possibly trying to attract young newly married or soon to be married couples to put their money in RBC.
    • Stewart Matthews
       
      The whole main page is kept very simple, requiring the reader to click around on what they want without having to read anything that is not crucial to them.
Annie Wong

Apple: It's All About the Brand - 1 views

    • Annie Wong
       
      This site appeals to many readers because of all the different sections they provide. The tabs keep the page organized and easy to use.
    • Annie Wong
       
      the ads on the side here are slightly distracting.. makes the eye wander from the actual content.
  • Move over Michael Bull, there's a new "Professor iPod" in town
    • Annie Wong
       
      There is a tone in this sentence.. can't quite put my finger on it.. I almost want to say sarcasm/humorous? Or like a radio announcer..
  • ...19 more annotations...
    • Annie Wong
       
      Paragraphs are kept short, and with spacing in between.. allows for an easier read
  • Giesler has researched and written extensively on technology, consumption and marketing. He has
    • Annie Wong
       
      This whole article uses the element of exemplification. The author is Leander Kahney, but not once in the article does he speak/have input.. it is all based on his interview of Markus Giesler and his research findings/experiences.
  • users give their iPods names
  • entirely new beas
  • IPod and user form a cybernetic unit," said Giesler. "We're always talking about cyborgs in the context of cultural theory and sci-fi literature, but this is an excellent example that they're out there in the marketplace.... I have seen the future, and it is called the cyborg consumer
  • storing the soundtrack of a lifetime, as well as names, addresses, calendars and notes.
    • Annie Wong
       
      iPod is a person's second brain
  • hybrid entertainment matrix -- iPod, computer and music store
  • a revolutionary device that transforms listeners into "cyborgs" through a process he calls "technotranscendence."
    • Annie Wong
       
      and to the listeners as "cyborgs" or robots
    • Annie Wong
       
      personification.. refering to the iPod as a beast..
  • allow consumers to become "technotranscendent
  • They're not sitting in front of the TV, they're inside the game
  • "They're not sitting in front of the TV, they're inside the game
    • Annie Wong
       
      gives examples of what he means by transcendence
  • "hybrid entertainment matrix"
  • online music stores,
  • iPod, a computer, the internet,
  • "Consumers often say the iPod has become part of themselves," Giesler said. "The iPod is no longer just an instrument or a tool, but a part of myself. It's a body extension. It's part of my memory, and if I lose this stuff, I lose part of my identity.
    • Annie Wong
       
      Points out to readers and consumers just how much the iPod means to them.. makes them realize just how much they rely on their iPods.. and just how sad/devastating it could be if they lost it.. pulls on the emotional strings
    • Annie Wong
       
      Refers to iPod as a part of themselves, would be lost without them
  • only really useful when it's interconnected
  • Pod is important
J.Randolph Radney

Jenni Parker, BA(T&D) - WikiEducator - 1 views

  • Hello, my name is Jenni Parker and I live in Perth, Western Australia. I was born in Sydney, NSW and grew up in the outer western suburbs. I moved to Perth in 1982 and except for 3 years when I lived and worked overseas (refer to When & Where), I've been here ever since and I love it!
    • J.Randolph Radney
       
      This is a placeholder, demonstrating a sticky note.
  • I grew up in a family of 3 boys and 1 girl (me) so I'm a bit of a "Tom Boy" (and a bit spoilt)
    • J.Randolph Radney
       
      This background colour is quite bland...
  •  
    "Hello, my name is Jenni Parker and I live in Perth, Western Australia. I was born in Sydney, NSW and grew up in the outer western suburbs. I moved to Perth in 1982 and except for 3 years when I lived and worked overseas (refer to When & Where), I've been here ever since and I love it! "
  •  
    This is the example page from class.
Brittny Buchner

Pro Clinical Hydroxycut | Success Stories - 2 views

    • Brittny Buchner
       
      This page has a great visual layout. The colour schemes go well and it is easy to direct your way around the site. The success story candidates all have their names underneath their photos, when you drag the mouse over the name is changes colour to red and to number or pounds lost. It is then easy to click on the name and see more pictures of the model. One criticism is that some of the before and after pictures don't look like the same person. This takes credibility away from Hydroxycut as the potential consumer may feel like they're being lied to.
    • Brittny Buchner
       
      The real life success story models are all happy with big smiles on their faces. This appeals to pathos (appealing to the audiences emotion.) Hydroxycut wants the viewer to envy and want to look like the models, maybe even draw out jelousy in the viewer. This will in turn entice the viewer of the website to purchase Hydroxycut in hopes of being as happy and in shape as the models are.
    • Brittny Buchner
       
      " I Lost 32lbs. with Hydroxycut!" is an example of a real life testimonial. This comment has credibility and entices the consumer to want to go out and purchase the product.
  • Individuals used Hydroxycut with diet and exercise and have been remunerated
  • ...2 more annotations...
  • SUCCESSSTORIES Newsletter coordorig
  • Jessica Knight's Success m58,-138 c65,-164,91,-181,123,-171 l117,-139 c51,-161,56,-69,58,0 l25,0,25,-168
J.Randolph Radney

About Startl | Startl - 2 views

    • J.Randolph Radney
       
      I have no idea what this background graphic is supposed to be. It doesn't communicate with me.
    • J.Randolph Radney
       
      Good navigation buttons
    • J.Randolph Radney
       
      Good navigation buttons
  • ...1 more annotation...
  • To realize the promise of learner-centered education, we must create pathways by which sound, innovative, technology-based products and services can evolve, mature and get to market at lower costs. Startlâ„¢ is a new social enterprise dedicated to supporting the innovation of effective, affordable, and accessible learning products. Startl’s focus is creating the conditions for success that let innovators create and capitalize products that truly help learners learn.
    • J.Randolph Radney
       
      This is an example of a text sticky note.
Elias Rumley

Muscle Hack - Home of Muscle Growth - 2 views

shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
J.Randolph Radney

YouTube - Web 2.0 ... The Machine is Us/ing Us - 0 views

  •  
    Compare linear and non-linear communications in business communications, giving examples of each.
J.Randolph Radney

Recovering from information overload - The Employee Engagement Network - 1 views

  • Source: Organization Practice
  • Better solutions exist, and they aren’t rocket science.3 What we hope to do in this article is help executives, and their organizations, by reminding them of three simple things. First, multitasking is a terrible coping mechanism.
  • The importance of reserving chunks of time for reflection, and the difficulty of doing so, have been themes in management writing for decades
  • ...3 more annotations...
  • For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation.
  • Second, addressing information overload requires enormous self-discipline.
  • Third, since senior executives’ behavior sets the tone for the organization, they have a duty to set a better example.
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

  • At Peace River Coal Safety is Paramount
    • trehbein
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
hyram swenson

Income Tax Consultants | File Taxes | Tax Returns - H&R Block - 1 views

    • hyram swenson
       
      pictures on the site are of happy successful looking folks. People tend to associate themselves in this positive light while on the website.
  • If you qualify for Instant Cash Back, we'll give you 85 percent of the first $300 of your income tax refund and 95 percent of the rest. For example, if you have a $600 refund, the amount you'll receive from H&R Block is $540**. The $60 fee covers the entire cost of the Instant Cash Back service, including tax preparation.
    • hyram swenson
       
      Its nice that they provide this upfront cost information and this honestly goes a long way to persuading me to try the service.
  • Walk in with your taxes and walk out with your money
    • hyram swenson
       
      This is the tag line for the company. or at least it is a very memorable bit of text!
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