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Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

www.heifer.org/...b.183217

business charity

shared by jenna swift on 28 Nov 10 - No Cached

- jenna swift on 28 Nov 10
  
  Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
  
  <div class="cArrow"> </div><div class="cContentInner">Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.</div>
  
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Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
- jenna swift on 28 Nov 10
  
  Company's identification information.
  
  <div class="cArrow"> </div><div class="cContentInner">Company's identification information.</div>
  
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Contact Us
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...14 more annotations...
- jenna swift on 28 Nov 10
  
  The home page is lacking an informative introduction which explains the corporations purpose.
  
  <div class="cArrow"> </div><div class="cContentInner">The home page is lacking an informative introduction which explains the corporations purpose. </div>
  
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- jenna swift on 28 Nov 10
  
  This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
  
  <div class="cArrow"> </div><div class="cContentInner">This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious. </div>
  
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- jenna swift on 28 Nov 10
  
  Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
  
  <div class="cArrow"> </div><div class="cContentInner">Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.</div>
  
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- jenna swift on 28 Nov 10
  
  The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
  
  <div class="cArrow"> </div><div class="cContentInner">The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.</div>
  
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- jenna swift on 28 Nov 10
  
  These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
  
  <div class="cArrow"> </div><div class="cContentInner">These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings. </div>
  
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- jenna swift on 28 Nov 10
  
  A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
  
  <div class="cArrow"> </div><div class="cContentInner">A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.</div>
  
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Sign up for Heifer's email updates:
- jenna swift on 28 Nov 10
  
  This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
  
  <div class="cArrow"> </div><div class="cContentInner">This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.</div>
  
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- jenna swift on 28 Nov 10
  
  The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
  
  <div class="cArrow"> </div><div class="cContentInner">The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring. </div>
  
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- jenna swift on 28 Nov 10
  
  The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
  
  <div class="cArrow"> </div><div class="cContentInner">The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.</div>
  
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- jenna swift on 28 Nov 10
  
  The site uses pronouns throughout to engage the viewer.
  
  <div class="cArrow"> </div><div class="cContentInner">The site uses pronouns throughout to engage the viewer.</div>
  
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- jenna swift on 28 Nov 10
  
  The writing style throughout this website is serious yet personal.
  
  <div class="cArrow"> </div><div class="cContentInner">The writing style throughout this website is serious yet personal.</div>
  
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- jenna swift on 28 Nov 10
  
  The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
  
  <div class="cArrow"> </div><div class="cContentInner">The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.</div>
  
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- jenna swift on 28 Nov 10
  
  Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
  
  <div class="cArrow"> </div><div class="cContentInner">Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization. </div>
  
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Contact Us
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- jenna swift on 28 Nov 10
  
  Conventional search bar.
  
  <div class="cArrow"> </div><div class="cContentInner">Conventional search bar.</div>
  
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- jenna swift on 28 Nov 10
  
  This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
  
  <div class="cArrow"> </div><div class="cContentInner">This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.</div>
  
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- jenna swift on 28 Nov 10
  
  The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
  
  <div class="cArrow"> </div><div class="cContentInner">The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.</div>
  
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Story Of Hope
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- jenna swift on 28 Nov 10
  
  The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
  
  <div class="cArrow"> </div><div class="cContentInner">The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".</div>
  
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Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
- jenna swift on 01 Dec 10
  
  This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
  
  <div class="cArrow"> </div><div class="cContentInner">This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!</div>
  
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jenna swift on 28 Nov 10

Jenna's Rhetorical Analysis Assignment

<div class="cArrow"> </div><div class="cContentInner">Jenna's Rhetorical Analysis Assignment</div>

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Muscle Hack - Home of Muscle Growth - 2 views

www.musclehack.com

shared by Elias Rumley on 03 Dec 10 - Cached

- Elias Rumley on 03 Dec 10
  
  The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
  
  <div class="cArrow"> </div><div class="cContentInner">The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.</div>
  
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- Elias Rumley on 03 Dec 10
  
  Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  
  <div class="cArrow"> </div><div class="cContentInner">Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.</div>
  
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Home of Muscle Growth
- Elias Rumley on 03 Dec 10
  
  MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
  
  <div class="cArrow"> </div><div class="cContentInner">MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.</div>
  
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- Elias Rumley on 03 Dec 10
  
  These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  
  <div class="cArrow"> </div><div class="cContentInner">These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.</div>
  
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Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
- Elias Rumley on 03 Dec 10
  
  Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  
  <div class="cArrow"> </div><div class="cContentInner">Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.</div>
  
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...12 more annotations...
- Elias Rumley on 03 Dec 10
  
  To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  
  <div class="cArrow"> </div><div class="cContentInner">To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.</div>
  
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I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
- Elias Rumley on 03 Dec 10
  
  This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  
  <div class="cArrow"> </div><div class="cContentInner">This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.</div>
  
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Want FREE help and advice?
- Elias Rumley on 03 Dec 10
  
  A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
  
  <div class="cArrow"> </div><div class="cContentInner">A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.</div>
  
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- Elias Rumley on 03 Dec 10
  
  For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  
  <div class="cArrow"> </div><div class="cContentInner">For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.</div>
  
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The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
- Elias Rumley on 03 Dec 10
  
  Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
  
  <div class="cArrow"> </div><div class="cContentInner">Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.</div>
  
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- Elias Rumley on 03 Dec 10
  
  Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
  
  <div class="cArrow"> </div><div class="cContentInner">Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.</div>
  
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- Elias Rumley on 03 Dec 10
  
  Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
  
  <div class="cArrow"> </div><div class="cContentInner">Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.</div>
  
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- Elias Rumley on 03 Dec 10
  
  The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
  
  <div class="cArrow"> </div><div class="cContentInner">The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.</div>
  
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- Elias Rumley on 03 Dec 10
  
  Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
  
  <div class="cArrow"> </div><div class="cContentInner">Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).</div>
  
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- Elias Rumley on 03 Dec 10
  
  To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
  
  <div class="cArrow"> </div><div class="cContentInner">To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.</div>
  
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- Elias Rumley on 03 Dec 10
  
  Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  
  <div class="cArrow"> </div><div class="cContentInner">Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.</div>
  
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MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
- Elias Rumley on 03 Dec 10
  
  In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
  
  <div class="cArrow"> </div><div class="cContentInner">In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).</div>
  
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- Elias Rumley on 03 Dec 10
  
  It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  
  <div class="cArrow"> </div><div class="cContentInner">It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.</div>
  
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Donate To MuscleHack
- Elias Rumley on 03 Dec 10
  
  Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  
  <div class="cArrow"> </div><div class="cContentInner">Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.</div>
  
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Get Your Body Fat Percentage
- Elias Rumley on 03 Dec 10
  
  I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
  
  <div class="cArrow"> </div><div class="cContentInner">I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.</div>
  
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Recovering from information overload - The Employee Engagement Network - 1 views

employeeengagement.ning.com/...recovering-from-information

information recovering business education social technology blog

shared by J.Randolph Radney on 03 Feb 11 - No Cached

Source: Organization Practice
- J.Randolph Radney on 03 Feb 11
  
  The full article can be found at (http://www.mckinseyquarterly.com/Recovering_from_information_overload_2735)
  
  <div class="cArrow"> </div><div class="cContentInner">The full article can be found at (<a href="http://www.mckinseyquarterly.com/Recovering_from_information_overload_2735" rel="nofollow" target="_blank">http://www.mckinseyquarterly.com/Recovering_from_information_overload_2735</a>)</div>
  
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For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation.
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The importance of reserving chunks of time for reflection, and the difficulty of doing so, have been themes in management writing for decades
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...3 more annotations...
Better solutions exist, and they aren’t rocket science.3 What we hope to do in this article is help executives, and their organizations, by reminding them of three simple things. First, multitasking is a terrible coping mechanism.
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Second, addressing information overload requires enormous self-discipline.
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Third, since senior executives’ behavior sets the tone for the organization, they have a duty to set a better example.
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Starbucks Coffee Company - 1 views

www.starbucks.com

shared by anonymous on 01 Dec 10 - Cached

Share your ideas on My Starbucks Idea

Find us on Facebook

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Newest Blog Posts

Lovely Weather for a Sleigh Ride Together
by Steven S., editorial manager

Norah Jones’s Feature Presentation
by Steven S., editorial manager

As Heard on TV
by Steven S., editorial manager

I’m Dreaming of Cranberry Bliss® Bar
by Erin V., associate product manager
What's New

Happy Holidays, Everyone!

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What Will You Share?

A story, a wish, a drink. What will you share this holiday season?

Buy One Holiday Drink, Get One Free

Nov. 18-21, 2-5 p.m. at your local Starbucks. Share one with a friend who's been naughty or nice.

New Starbucks VIA® Christmas Blend

Now you can enjoy a cup of our beloved holiday blend anywhere the spirit of the season takes you.

Stuff those Stockings with Starbucks Cards

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Share your ideas on My Starbucks Idea

Find us on Facebook

Follow us on twitter

Newest Blog Posts

Lovely Weather for a Sleigh Ride Together
by Steven S., editorial manager

Norah Jones’s Feature Presentation
by Steven S., editorial manager

As Heard on TV
by Steven S., editorial manager

I’m Dreaming of Cranberry Bliss® Bar
by Erin V., associate product manager
What's New

Happy Holidays, Everyone!

See All

What Will You Share?

A story, a wish, a drink. What will you share this holiday season?

Buy One Holiday Drink, Get One Free

Nov. 18-21, 2-5 p.m. at your local Starbucks. Share one with a friend who's been naughty or nice.

New Starbucks VIA® Christmas Blend

Now you can enjoy a cup of our beloved holiday blend anywhere the spirit of the season takes you.

anonymous on 01 Dec 10

An area dedicated to the marketing of new products based on the public's emotions towards the holidays.

<div class="cArrow"> </div><div class="cContentInner">An area dedicated to the marketing of new products based on the public's emotions towards the holidays.</div>

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- anonymous on 01 Dec 10
  
  Links to the two biggest networking sites on the web, this enables the company to market to basically any individual who has an account on these sites.
  
  <div class="cArrow"> </div><div class="cContentInner">Links to the two biggest networking sites on the web, this enables the company to market to basically any individual who has an account on these sites.</div>
  
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...2 more annotations...
- anonymous on 01 Dec 10
  
  Plenty of Tabs which will ensure the user knows exactly where to go to find the information they are looking for.
  
  <div class="cArrow"> </div><div class="cContentInner">Plenty of Tabs which will ensure the user knows exactly where to go to find the information they are looking for.</div>
  
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- anonymous on 01 Dec 10
  
  Blog posts by consumers about their feelings and what they love about the company.
  
  <div class="cArrow"> </div><div class="cContentInner">Blog posts by consumers about their feelings and what they love about the company.</div>
  
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Kristen Stewart News | Keeping Up With Kristen! - 0 views

kstewartnews.com

kristen stewart news blog website actor film movies fashion video

shared by Sarah English on 01 Mar 12 - No Cached

Group items tagged

Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

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What's New

What Will You Share?

Buy One Holiday Drink, Get One Free

New Starbucks VIA® Christmas Blend

Stuff those Stockings with Starbucks Cards

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Buy One Holiday Drink, Get One Free

New Starbucks VIA® Christmas Blend

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Subscribe by Email

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Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

Muscle Hack - Home of Muscle Growth - 2 views

Recovering from information overload - The Employee Engagement Network - 1 views

Starbucks Coffee Company - 1 views

Newest Blog Posts

What's New

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