Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.
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Company > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views
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They establish credibility by being sold in many countries, and give facts that they are a recognized leader in their field.
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The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership.
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Play on the emotional aspect of family.
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This picture of a cocoa bean hints at credibility that the company knows and cares about the entire process of making their product and that that would produce better end results.
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Steve Jobs: Imitated, Never Duplicated - NYTimes.com - 0 views
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In 2005, Steve Jobs gave the commencement address to the graduating students at Stanford. He told them the secret that defined him in every action, every decision, every creation of his tragically unfinished life:“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
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