Group items tagged

Participating in social media has become a business imperative. More than 70 percent of organizations operating around the world are now active on social media. Many are finding significant benefits and unexpected risks along the way.  KPMG surveyed more than 1,800 managers and 2,000 employees at organizations in ten major markets and found that - in many cases - there remains a significant gap between expectation and reality when it comes to social media. 

Chances are your employees are already engaging in social platforms, so why not empower them as brand advocates?

Study on productivity gain of 25% by using social media. 

1. The leader as producer: Creating compelling content 2. The leader as distributor: Leveraging dissemination dynamics 3. The leader as recipient: Managing communication overflow 4. The leader as adviser and orchestrator: Driving strategic social-media utilization 5. The leader as architect: Creating an enabling organizational infrastructure 6. The leader as analyst: Staying ahead of the curve

Tips on how to set up a platform where people will participate

Juliane Neumann zum Thema virtuelle Zusammenarbeit: Thesen zum Gelingen

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. "Living the Brand" demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.

Today, the power of the Internet extends far beyond research, data collection, and news feeds. Companies can engage clients in healthy dialog, create brand evangelists and empower employees to promote your company to audiences previously inaccessible.

Research article o the implementation of CoPs, Very good assessment tools for measuring collaboration