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Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

blog.appsmarketing.mobi/...mobile-app-development-cost

appdevelopment appcost

shared by Alex Street on 01 Dec 11 - No Cached
  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
agoosester

http://files.shareholder.com/downloads/DTV/1540256709x0x452600/6F388A00-C35E-4D06-9D10-... - 0 views

files.shareholder.com/...DIRECTV_2010_Annual_Report.pdf

TEF

shared by agoosester on 29 Nov 11 - No Cached
  • agoosester on 29 Nov 11
     
    DirecTV Annual report
Alex Street

eReader Forecast - 0 views

cln-online.org/index.php

ereaders bfi tablet

shared by Alex Street on 28 Nov 11 - No Cached
  • total 6.6 million units i
  • 11 million units
Alex Street

eReader Market Demand and Forecast | MetaFacts' findings - 0 views

technologyuser.com/...r-market-segments-and-forecast

tablet bfi ereaders

shared by Alex Street on 28 Nov 11 - No Cached
  • Alex Street on 28 Nov 11
     
    ucts will readers use to enjoy written con
Alex Street

iPad to dominate tablet sales until 2015 as growth explodes, says Gartner | Technology ... - 0 views

www.guardian.co.uk/...tablet-forecast-gartner-ipad

tablet bfi DCT operatingsystems

shared by Alex Street on 28 Nov 11 - No Cached
  • Gartner tablet sales forecast 2010-2015
  • e: tablet data: Gartner (2013, 2014 inferrred from 2012, 2015 data); PC forecast: IDC
Alex Street

iMedia Connection: - What drives the premium iPad experience? - 0 views

www.imediaconnection.com/...27822.asp

bfi inapp apps ipad

shared by Alex Street on 25 Nov 11 - No Cached
  • 116 iPad users, 204 iPhone users, and 601 users of the Droid or any other smartphone
  • iPad users buy more apps in almost every ca
  • five times more likely to use subscription apps
  • ...2 more annotations...
  • iPad users pay $30 for magazines (compared to $13 for both iPhone and other smartphone users) and $25 for newspapers (compared with $10 and $12, respectively
  • consumers are making commercial decisions is rapidly evolving into an experiential method. They are leading media-filled lives and are drawn to "meaningful, relevant, and beautiful content." It is from this new paradigm that the iPad is emerging
  • Alex Street on 25 Nov 11
     
    i
Alex Street

Mobile Freemium Games: Gen Y Plays, but Gen X Pays - 0 views

blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays

freemium pay propensitytopay apps flurry bfi

shared by Alex Street on 24 Nov 11 - No Cached
  • Freemium game
  • 65% of all revenue generated
  • elative distributions of time and money spent by age group
  • ...10 more annotations...
  • 18 – 24 account for the most minutes spent
  • top spending group is 25 – 34 years old
  • 9% of total dollars spen
  • ost dedicated users of these games in terms of time, the 18 – 24 year old
  • nly third in terms of money
  • heavy users of freemium games are younger, while spenders in freemium
  • via “the grind” takes time and patience
  • 24 – 35 year olds presumably have more disposal income
  • 24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
  • isposable income and relative available time.
Alex Street

iPad conversion rates twice as high as desktop: stats | Econsultancy - 0 views

econsultancy.com/...twice-as-high-as-desktop-stats

bfi ipad conversion CTR flurry appdata

shared by Alex Street on 17 Nov 11 - No Cached
  • iPad conversion rates are double that of desktop
  • 81.9m visits to merchants and 1.57m sales.
  • stats don't cover in-app purchases
  • ...6 more annotations...
  • Average order values
  • average order values are concerned, the iPad is king, with an AOV of £69.94, compared to £65
  • first time in August, the iPad accounted for more sales than any other device,
  • iPad will - on average - have a higher income.
  • ge iPad conversion rate for August was 3.82%, w
  • version rate for iPad was 3.82% in August, compared to 1.9% for desktop (i.e. non-mobile).
Alex Street

Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - T... - 0 views

www.tuaw.com/...mium-games-but-25-34-year-olds

freemium pay propensitytopay

shared by Alex Street on 24 Nov 11 - No Cached
  • used consumer spending data
  • r freemium games are primarily in the 25-34 age group
  • freemium title only really pulls in-app purchases from a small percentage
  • ...1 more annotation...
  • most successful in-app purchase items are for convenience and time-saving
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