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Alex Street

iPad conversion rates twice as high as desktop: stats | Econsultancy - 0 views

  • iPad conversion rates are double that of desktop
  • 81.9m visits to merchants and 1.57m sales.
  • stats don't cover in-app purchases
  • ...6 more annotations...
  • Average order values
  • average order values are concerned, the iPad is king, with an AOV of £69.94, compared to £65
  • first time in August, the iPad accounted for more sales than any other device,
  • iPad will - on average - have a higher income.
  • ge iPad conversion rate for August was 3.82%, w
  • version rate for iPad was 3.82% in August, compared to 1.9% for desktop (i.e. non-mobile).
Alex Street

Microsoft expands Zune's footprint - 0 views

  • Spotify has so far converted less than 5 per cent of its userbase to paying subscribers, while France's Deezer has a meagre 0.3 per cent conversion rate,
  • Deezer and Spotify are accessible on iOS and Android devices)
  •  
    Spotify has so far converted less than 5 per cent of its userbase to paying subscriber
Alex Street

TV and the 'second screen' - The big fat social media experience | The Wall Blog - 0 views

  • grates Facebook and Twitter to provide a formalised setting for conversation –
  • Example 2: Junaio’s augmented reality app for Galileo (in German but self-explanatory)
  • Augmented reality offers an alternative way to approach the ‘second screen’ p
  • ...3 more annotations...
  • 6% of UK smartphone users say they use augmented reality ap
  • e 1: Grey’s Anatomy Sync for iPad
  • Future Foundation
Alex Street

Twitter hype punctured by study - 0 views

  • 10% of Twitter users generate more than 90%
  • 10 million users
  • On a typical online social network, he said, the top 10% of users accounted for 30% of all production
  • ...2 more annotations...
  • arvard data says very, very few people tweet and the Nielsen data says very, very few people listen consistently
  • Twitter is a broadcast medium rather than an intimate conversation with friend
  •  
    Content and users that drive 
Alex Street

Josh Halliday interviews Mark Rock, founder of Audioboo | Media | The Guardian - 0 views

  • company's grand ethos: "democratising radio".
  • Twitter for audi
  • Stephen Fry is one of its most devoted users
  • ...15 more annotations...
  • utstripped by the sounds of crises and uprisings
  • in March 2009, the site was almost brought down by 250,000 listens in one day during London's G20 protest
  • the spoken word can go social
  • Conversation has become very private
  • social networks really was an opportunity to innovate in the audio space.
  • judged the 14th most powerful person in UK media
  • Audioboo's iTunes-style micropayments model
  • Audioboo is to begin charging its heaviest users
  • charge a modest sum each year for extra recording time
  • currently limited to five minutes
  • Rock also has his mind on the company's second round of funding
  • wants to raise £2m
  • art of the investment strategy is to get some presence in America
  • traffic or usage data end in failure
  • gripe with the BBC is that they're more than happy to support the big-reach American companies, such as Twitter and Facebook, and yet not support small, focused, British startups
Alex Street

Mainstream media drive Twitter trending topics - Blogs & Content - BizReport - 0 views

  • mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive a disproportionately high number of Twitter trending topic
  • HP's Social Computing Research Group
  • 72%) of those accounts belonged, not to prolific tweeters or those will mass followings, but to mainstream media brands such as CNN Breaking News (@cnnbrk) and New York Times (@nytimes)
  • ...1 more annotation...
  • 31% of tweets of trending topics are retweets
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