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Alex Street

iPad conversion rates twice as high as desktop: stats | Econsultancy - 0 views

  • iPad conversion rates are double that of desktop
  • 81.9m visits to merchants and 1.57m sales.
  • stats don't cover in-app purchases
  • ...6 more annotations...
  • Average order values
  • average order values are concerned, the iPad is king, with an AOV of £69.94, compared to £65
  • first time in August, the iPad accounted for more sales than any other device,
  • iPad will - on average - have a higher income.
  • ge iPad conversion rate for August was 3.82%, w
  • version rate for iPad was 3.82% in August, compared to 1.9% for desktop (i.e. non-mobile).
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