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Freemium game

65% of all revenue generated

elative distributions of time and money spent by age group

ARM aims to recover its costs from the future licence revenues of each new technology

This would leave the majority of royalties as profits

we expect royalties to grow much faster than licence revenues and costs

t will take 30% of the revenues earned for go

acebook says it’s taking the 30% cut so it can invest “heavily in the ecosystem

Roku has raised $24 million from Wood, Netflix and Menlo.

he company is devising revenue-sharing agreements for developers who can sell subscriptions on the service or charge per product like Amazon.com.

You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.

f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 

Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 

2010 rose to £41 million

£19 million in 2009

£407.10 million in 2010, rising to £1.10 billion in 2015

mobile advertising market

£50.25 million in 2010

$30 trillion global payments market a

"FourthWall Media has deployed applications like eBay on TV,

iPhone and iPad are now 66% of Apple's sales, i

In essence Google has taken away from the publishers the task of creating a digital magazine from their existing print product.

simple revenue share deal makes being on Play a no-brainer for publishers.

Once you've bought them or started a trial, the magazines appear in your app, but you have to download them in order to read. This is an important point, both good and bad.