Skip to main content

Home/ Redshift Strategy/ Group items tagged model

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Alex Street

YouTube Takes New Video Sales Model to Market | Adweek - 0 views

www.adweek.com/...ideo-sales-model-market-139326

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • an annualized $4 million to $6 million, depending on the chan
  • pre-roll coming in on the high end of the industry average—about a $20 CPM
  • Targeted marketing
  • ...3 more annotations...
  • shared-revenue model.
  • ls—selling sponsorshi
  • value for the sponsorships
Sasha Roupell

Clutches Products - 0 views

opensky.com/...clutches

Retail Lyst Dressipi GweedyMe

shared by Sasha Roupell on 05 Feb 13 - No Cached
  • Sasha Roupell on 05 Feb 13
     
    Combines celebrity-curated content (GweedyMe) with personalised suggestions based on individual tastes (Lyst / Dressipi) Interesting business model, and successful: generating $500k a week
Nick Verkroost

ARM Holdings - business model and licensing - 0 views

ir.arm.com/phoenix.zhtml

DCT ARM royalties licensing licence roadmap timeline business model

shared by Nick Verkroost on 13 Jun 12 - No Cached
  • ARM aims to recover its costs from the future licence revenues of each new technology
  • This would leave the majority of royalties as profits
  • we expect royalties to grow much faster than licence revenues and costs
  • ...3 more annotations...
  • The licence fee is typically several million dollars
  • ARM receives a royalty, typically based on a percentage of the chip price, for every chip sold by the semiconductor company containing ARM technology
  • average of 3-4 years from the time the semiconductor company signs the licence until they start to pay royalties
Alex Street

Youtube To Introuduce New Channel Sponsorship Ad Model - 0 views

www.simplyzesty.com/...w-channel-sponsorship-ad-model

cpm advertising onlinevideo youtube

shared by Alex Street on 20 Jun 12 - No Cached
  • pre-roll would also be higher than the industry average, amounting to roughly $20 CPM
  • Targeted marketing
Alex Street

YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

KT - 0 views

www.kt.com/...news_01_view.jsp

korea ktkorea smarttv

shared by Alex Street on 08 May 12 - No Cached
  • olleh TV Now
  • d on October 27 that KT will launch a Tablet PC, “Smart Home Pad,” which will be specialized for home use, allowing people to enjoy various, convenient services in their everyday life and customized content at home.
  • transform today’s homes into smart homes
  • ...6 more annotations...
  • Smart Home Pad is a product that has been designed for people in their 40s and 50s including homemakers, who are not accustomed to smart gadget
  • Smart Home Pad combines the tablet pad and smart home service
  • tablet pad is a model of Galaxy Tab 8.9 Wi-F
  • olleh TV Now is a service offering 11,000 VOD and 40 real-time channels
  • Smart Home Call offers high quality video phone calls at low rates where Wi-Fi service is provided.
  • Home Security senses trespassing or a break in through a sensor an
Alex Street

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

store.ovum.com/...loring_the_tv_apps_opportunity

tvapps appli

shared by Alex Street on 21 Mar 12 - No Cached
  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • direct monetization potential
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
Alex Street

VOD gaining traction in North America, Europe - 0 views

www.broadbandtvnews.com/...action-in-north-america-europe

screendigest vodrevenues

shared by Alex Street on 28 May 12 - No Cached
  • On-demand Services Business Models: Video, Games & Over-the-Top – 2011 edition
Alex Street

All3Media launches on Samsung and LG smart TVs - 0 views

www.broadbandtvnews.com/...es-on-samsung-and-lg-smart-tvs

youtube all3media directtoconsumer tvapps

shared by Alex Street on 25 May 12 - No Cached
  • first independent production company to sell its programmes direct
  • experiment with different payment models
  • closer to our viewers and to experiment offering our content in a range of territories
  • ...2 more annotations...
  • 500m connected TVs in the world in 2015
  • initially be available to buy on a pay per view basis
  • Alex Street on 25 May 12
     
    first independent production company to sell its programmes direct
Alex Street

iPhone 4S Carries BOM of $188, IHS iSuppli Teardown Analysis Reveals - IHS iS... - 0 views

www.isuppli.com/...Teardown-Analysis-Reveals.aspx

iphone teardown stripdown

shared by Alex Street on 30 May 12 - No Cached
  • Qualcomm obviously is a big winner in the 4S, with company now taking sole ownership of the baseband processor position with its MDM6610 device
  • Phone 4 baseband design win with Intel.
  • MDM6610 baseband processor
  • ...9 more annotations...
  • Apple’s already highly-integrated design
  • Avago part unique is its capability to support both 2G and 3G cellular technologies
  • Avago’s ACPM-7181 is a unique and valuable part in the iPhone 4S wir
  • hree separate components in the HSPA iPhone 4 model: the two Skyworks Solutions Inc. PAMs and one TriQuint Semiconductor Inc. PAM.
  • special converged approach that gives Apple a real technology lead o
  • educing the complexity of the radio frequency/power amplifier (RF/PA) s
  • Avago presently is ranked as a second-tier supplier well behind leading power amplifier suppliers such as Skyworks, RFMD and TriQuint
  • device’s status as a world phone has resulted in fascinating design and component change
  • Avago that helps give the iPhone 4S its unique capability to be used in multiple wireless systems globall
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi

appdevelopment bfi appstores

shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Alex Street

With Bitcasa, The Entire Cloud Is Your Hard Drive For Only $10 Per Month | TechCrunch - 0 views

techcrunch.com/...rd-drive-for-only-10-per-month

bitcasa dropbox

shared by Alex Street on 03 Feb 12 - No Cached
  • Bitcasa writes those 1′s and 0′s to its server-side infrastructure in the cloud.
  • doesn’t know anything about the file itself
  • Bitcasa currently has 20 patents for its technology
  • ...9 more annotations...
  • we think this model is broken.
  • I designed A.I. fraud prediction systems for the credit and debit industries.
  • folder is infinite. This desktop is infinite
  • primary storage is now the network and your local hard drive is cache.
  • what's better than one HD movie? Two HD movies playing at the same time.
  • igured out automatically for you, using the artificial intelligence.
  • Bitcasa actually figures out all the data that your operating system and program files need, before it actually is needed
  • Everything is encrypted on the client's side
  • 20 patents
Alex Street

FT.com / Media - Television goes smart in dramatic makeover - 0 views

www.ft.com/...82-11df-81aa-00144feabdc0.html

shared by Alex Street on 06 Sep 10 - Cached
  • Apple TV device is expected to be launched in September
  • smart TV
  • Web TV has failed to catch on in the pas
  • ...25 more annotations...
  • ability to stream in HD quality has transformed the offering
  • “dumb” monitors
  • Retailers are looking to increase their margins
  • Media companies, too, are spreading their bets,
  • Netflix,
  • Technology companies aim to serve all sides
  • network equipment makers
  • fighting among themselves over standards.
  • Walmart bought the Vudu digital media servic
  • Sonic Solutions acquired DivX
  • Pace, the world’s biggest set-top box maker, is buying 2Wire to serve telcos
  • Google’s developer conference
  • Google, Intel, Sony, Logitech, Adobe, Dish Networks and Best Buy appeared on stage together to launch Google TV
  • experimentation.
  • competing services on the same device
  • etflix and Vudu streaming movies and Yahoo Widgets
  • , Google TV represents Google and Intel trying to simplify and spur mass adoption with their own content combinations, operating system and interface,
  • Google TV as a unifying solution
  • app developers to target a Google TV platform and end up on multiple devices
  • Google TV concept allows viewers to find the content they want through search, with results that mix regular broadcast programming with web content, recorded TV and personal media such as photos and music
  • Google’s Chrome browser is the interface to the web and there is a big-screen version of YouTube
  • “Google TV is not designed for local TV needs
  • “Different markets around the world have different requirements,
  • problem with innovation in the TV industry is the go-to-market strategy,
  • TV industry has a subsidised model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo… ask us… ask Google in a few month
Alex Street

FT.com / Telecoms - Nokia Siemens wins $7bn Harbinger deal - 0 views

www.ft.com/...d3-11df-83ad-00144feab49a.html

solariscasestudy harbinger nokiasiemens NSN

shared by Alex Street on 09 Sep 10 - No Cached
  • SN, which is jointly owned by Finland’s Nokia and Germany’s Siemens, announced that it would strengthen its position in the US by buying most of Motorola’s network infrastructure unit for $1.2bn.Harbinger’s $7bn contract award to NSN underlines the h
  • $7bn contrac
  • ightSquared, w
  • ...5 more annotations...
  • business model is based on securing wholesale rather than retail customers
  • 40,000 base stations that will cover 92 per cent of the US population by 2015.
  • eight-year contract w
  • Nokia Siemens Networks to build a high-speed mobile phone network in the US.
  • nfrastructure will combine an orthodox mobile network with a satellite-based phone and data service
  • Alex Street on 09 Sep 10
     
    design, build and maintain the new network.
Alex Street

Mobile Sales Fall While Smartphone Sales Rise, says Informa | - 0 views

www.mobilemarketingmagazine.co.uk/...tphone-sales-rise-says-informa

mobile mobiletrends brainstorm

shared by Alex Street on 05 Oct 10 - No Cached
  • How will device vendors differentiate themselves? What is User Experience? What are the most suitable Open Source licensing models for mobile handset software? How to succeed in an Open Source world How to make money with Open Source The challenges and risks of Open Source What are the major trends in mobile handset OS? Which OS platforms will be the most popular in 2009 and in 2013? What strategies are being adopted by the leading handset vendors? What does this mean? What is the future for proprietary OS? What mobile OS strategies are operators adopting?
  • n 2008, there were almost 162 million Smartphones sold, surpassing notebook sales for the first time. Just over 49% of Smartphones sold in 2008 were based on Symbian OS, a significant drop from a near 65% share it enjoyed one year earlier. While this is in large part due to the relatively poor performance of Nokias Smartphone range, it is also an indication of the popularity enjoyed by competing platforms including Linux, BlackBerry OS, Microsoft Windows Mobile, OS X iPhone and new entrant Android.
  • Openness is a key criterion, says Informa, while all in the mobile telecoms space now see the revenue potential of applications and services.
  • ...2 more annotations...
  • Informa notes also that as more and more value moves from device hardware to software, and also to content, developers are becoming increasingly central to the mobile handset value chain
  • open source components and approaches
Alex Street

Top IPTV Providers - 0 views

www.focus.com/...top-iptv-providers

IPTV europeIPTV USIPTV AT&T verizon USTV eurotrash

shared by Alex Street on 06 Oct 10 - No Cached
  • Right now, most of the IPTV offerings out there are really “me-too” o
  • replicate the cable broadcast model
  • AT&T: U-Verse TV offers up to 300 channels includin
  • ...8 more annotations...
  • Verizon: FiOS TV offers up to 200
  • sche Telekom: T-Home service
  • Belgacom: Belgacom TV include
  • nce Telecom: MaLigne TV (now Orange TV)
  • Telecom Italia: Alice Home TV offer
  • Telefonica: Imagenio servi
  • Swisscom: Bluewin TV offers
  • J, NY,
1 - 20 of 26 Next ›
Showing 20▼ items per page