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0.5 percent of people who sign up in a given month go premium

2 percent of people who signed up a year ago are now paying Evernote.

jostles with games consoles, laptops that can wirelessly transmit what is on their screen to the TV, and similar media players f

$99 price tag marks a recognition of the stiff competition

istances it from the Mac Mini, a small-box computer that some Apple fans saw as a better value

enabled home-sharing in iTunes on my PC to share its content with Apple TV.

Netflix streaming film service, YouTube, Flickr

Being able to access a computer on a home network means anything stored in iTunes can be played or watched on the big screen

Many set-top boxes and Blu-ray players in the US offer Netflix

losest competitor to Apple TV in functionality is Roku’s box.

Roku may lack YouTube but it has more than 85 “channels” of internet content, including Netflix, Amazon’s video-on-demand service, Pandora internet radio, the MOG music streaming service,

Apple TV’s narrower content is its biggest weakness.

s synergies with other Apple devices –

Remote app allows control with touch gestures on an iPhone, iPad or iPod Touch.

ame kind of apps as an iPhone or iPad in the future