Sony To Launch Social Games In Home - 0 views
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Sony To Launch Social Games In Home
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social initiative is part of Sony's plan to leverage Home as a social platform for PS3 owners.
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These will not be the first social or freemium games launched in Home
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EA pins future on digital subscriptions, microtransactions, News from GamePro - 0 views
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extend the life of "packaged goods" l
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Madden NFL 10, you can manage your teams on your iPhone with a companion App.
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category [where EA competes with Nike and Adidas.]" Mo
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App Annie - Your App Nanny | App Tracking & Analytics Made Easy - 0 views
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p-to-date details and historical rankings data on all apps.
Why Playfish Sold Itself to EA - Digits - WSJ - 0 views
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$300 million acquisition
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apid maturing over the next 12 to 24 months
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15-20X EBIT multiple that EA
Six reasons why $250 million for Playfish is a steal - Games Brief - 0 views
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O of EA, has recently argued that social gaming is as over-hyped as mobile was a few years ago (shortly before EA acquired Jamdat Mobile for $680 million in 2005, I
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Valuing businesses based on multiples of unique users is dangerous
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ook for evidence that the target market is big and growi
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Playfish: Play Social games with your friends on Facebook and more - 0 views
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US$275 million in cash
Zynga $5 Billion Valuation: BUY - Early Leader in Social Gaming is Printing Money - Sec... - 0 views
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Social gaming applications currently have over one billion “monthly active users
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Social gaming is rapidly taking share from other online gaming segments a
ISA 2011: Growth and Monetization on Facebook - The Credits Panel [Video] - 0 views
The Economics Of Facebook Games - 1 views
Social Games: What is the core team needed to develop a social game? - Quora - 0 views
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You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
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f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users.
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Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000.
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