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Alex Street

Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - T... - 0 views

  • used consumer spending data
  • r freemium games are primarily in the 25-34 age group
  • freemium title only really pulls in-app purchases from a small percentage
  • ...1 more annotation...
  • most successful in-app purchase items are for convenience and time-saving
Alex Street

Apple Television, AirPlay and Why the iPad is the new TV Apps Platform | Brightcove Blog - 0 views

  • re-conceptualize how one thinks about TV
  • TV is the last screen to fall as a computing platform
  • argest computer monitor in our lives,
  • ...7 more annotations...
  • these TV monitors are at the core of all of our major social and economic activities
  • in short the TV monitor as computing platform has failed because of poor execution on software, software user experience, and poor user interaction devices and paradigms
  • e iPhone and iPad in your pocket or handbag is the next-generation TV set-top box,
  • AirPlay allows a user to easily beam any content or application to an Apple TV device.
  • Netflix, MLB At Bat, CNN, MSNBC and dozens of other mainstream video
  • pple introduced two new and inter-related concepts: AirPlay Mirroring and Dual Screen Apps
  • TV Apps are here and they’re all about building dual-screen iPad App
Alex Street

What are average CPM rates for online sports ads in 2010? | Sports Marketing 2.0 | Pat ... - 0 views

  • Run-of-network pre-roll inventory is generating $10 to $15 CPMs.
  • YOUTUBE IS HELPING DRIVE THE OVERALL VIDEO CATEGO
Alex Street

FT.com / Media - Television goes smart in dramatic makeover - 0 views

  • Apple TV device is expected to be launched in September
  • smart TV
  • Web TV has failed to catch on in the pas
  • ...25 more annotations...
  • ability to stream in HD quality has transformed the offering
  • “dumb” monitors
  • Retailers are looking to increase their margins
  • Media companies, too, are spreading their bets,
  • Netflix,
  • Technology companies aim to serve all sides
  • network equipment makers
  • fighting among themselves over standards.
  • Walmart bought the Vudu digital media servic
  • Sonic Solutions acquired DivX
  • Pace, the world’s biggest set-top box maker, is buying 2Wire to serve telcos
  • Google’s developer conference
  • Google, Intel, Sony, Logitech, Adobe, Dish Networks and Best Buy appeared on stage together to launch Google TV
  • experimentation.
  • competing services on the same device
  • etflix and Vudu streaming movies and Yahoo Widgets
  • , Google TV represents Google and Intel trying to simplify and spur mass adoption with their own content combinations, operating system and interface,
  • Google TV as a unifying solution
  • app developers to target a Google TV platform and end up on multiple devices
  • Google TV concept allows viewers to find the content they want through search, with results that mix regular broadcast programming with web content, recorded TV and personal media such as photos and music
  • Google’s Chrome browser is the interface to the web and there is a big-screen version of YouTube
  • “Google TV is not designed for local TV needs
  • “Different markets around the world have different requirements,
  • problem with innovation in the TV industry is the go-to-market strategy,
  • TV industry has a subsidised model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo… ask us… ask Google in a few month
Alex Street

MobileTechNews - Smartphone users demand best voice and data quality - and are at the h... - 0 views

  • Smartphone users demand best voice and data quality – and are at the highest risk for churn
  • Close to 40% of smartphone and data card users likely to churn within a yea
  • UK, Germany and the US
  • ...1 more annotation...
  • Acquisition and Retention Study
Alex Street

Smartphone users demand best voice and data quality - and are at the highest risk for c... - 0 views

  • Smartphone users
  • ghest risk for churn
  • price is becoming less critical as a churn trigger
  • ...2 more annotations...
  • mobile broadband and smartphones have recently taken off, customer loyalty is lowest
  • Close to 40% of smartphone and data card users likely to churn within a yea
Alex Street

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 20... - 0 views

  • Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update
  • mobile data traffic will double every year through 2014,
  • 66 percent of the world's mobile data traffic will be video by 2014.
  • ...29 more annotations...
  • Middle East and Africa will have the strongest growth
  • United Kingdom-based O2 reported that its mobile data traffic
  • Telecom Italia
  • AT&T has re
  • Cisco VNI Global Mobile Data Traffic Forecast,
  • .6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.
  • 3.6 Exabytes per Month of Mobile Data Traffic by 2014
  • Video Will Account for 66 Percent of Global Mobile Data Traffic by 2014
  • Figure 3 shows the devices responsible for mobile data traffic growth.
  • Smartphones and portables will account for 91 percent of all mobile data traffic by 2014
  • rimarily due to the much higher usage profile of laptops and the suitability of mobile broadband handsets
  • Laptops and Smartphones Drive Traffic Growth
  • ercentage of Install Base of Smartphones over all Mobile Handsets
  • igh-End Handsets and Laptops Can Multiply Traffic
  • Much mobile data activity takes place within the user's home. A
  • Cisco's Internet Business Solutions Group
  • 45.6%
  • 36.6%
  • United Kingdom
  • Mobile Internet Time at Home, at Work and On The Move
  • Cisco IBSG Connected Life Market Watch
  • Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells
  • Traffic Offload
  • . Mobile-Only Data Users by Country, 2009-2014
  • social augmented reality
  • next five years are projected to provide unabated mobile video adoption despite the recen
  • Global Mobile Data Traffic 2009-2014
  • Cisco VNI Global Mobile Data Traffic
  • nforma Telecoms and Media, Infonetics, Cahners In-Stat, Datamonitor, Gartner, IDC, Dell'Oro, Synergy, Nielsen, comScore, and the International Telecommunications Union
Alex Street

Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views

  •  
    et of standard ad formats that are adapted to TV screen  Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
Alex Street

The Truth about Mobile Application Stores - 0 views

  • iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace
  • size, store growth, the most popular applications
  • Free Vs. Paid Apps
  • ...17 more annotations...
  • which application stores have the highest percentage of free apps
  • Android Market was the winner here. In
  • Google attracts the sort of developers that enjoy giving away their works and the open nature of the application- approval process (that is, no review board middleman exists between app creation and public release)
  • ' dissatisfaction with Google Checkout - paid Android apps are required to implement this payment method for purchase
  • U.S. market only
  • okia has the most paid (85% paid)
  • prices for the paid applications
  • RIM and Microsoft were more than twice as high
  • didn't necessarily have to do with the different types of applications
  • Android is now the second-largest application store
  • Windows has 693.
  • Apple is also the fastest growing store with a shocking 13,865 new applications added per mont
  • popularity of applications by category
  • over 1245" Windows Mobile
  • surprising was the popularity of games on Blackberry, the platform often used more by enterprise
  • 9% popularity to only 18% for utilities.
  • absence of any form of review process has led to new forms of store flooding and other variety of spams in the form of applications that are just gateways to websites
Alex Street

Intel-Infineon deal: What analysts are saying - 0 views

  • 'Intel feels compelled to build out its mobile product suite, including ARM baseband processors for handsets, smartphones, tablets, and other mobile devices
Alex Street

If cord cutting is a myth, why is Wall Street so jittery? - FierceIPTV - 0 views

  • 13 percent are "very likely" to cut the cord in the next 18 months
  • pple TV, Google TV and connected TVs are added to the equation, that number tickles 20 percent. A
  • erosion in pay-TV subscribers
  • ...5 more annotations...
  • company said pay-TV operators would have to cut their rates (GASP!) in order to keep subscriber
  • poor state of the economy
  • ct of the analog to digital switchover
  • mall, rogue element of malcontents
  • perceived value of pay-TV offerings
David Astle

iPhone App Sales, Exposed - 0 views

  • , let’s take a look at specific applications. I encourage examining the apps themselves to understand what exactly went into them. The production values, complexity, niche, and pricing determine why they produced either excellent or p
  • he average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387. The average price was $5.49, although the data skews due to the $49.99 outlier. In most cases, the price point was $0.99. The average number of updates released was 3.89, with the average total development cost amounting to $6,453. Several developers omitted development costs and most did not include their personal time in these figures. It is safe to assume the cost would be at least five or ten times more when using a contracted team. But on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs.
  • However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day. Approximately 23% of apps sold less than 1000 units from launch (ranging from 12 to 370 days in the App Store). Further, 56% of apps sold less than or equal to 10,000 units, while 90% sold less than 100,000 units, with the remaining 10% achieving sales of 127,000 – 3,000,000 units.
Alex Street

Nearly 90 Percent of Initial iPad Sales are Incremental and not Cannibalizing the PC Ma... - 0 views

  • 90 Percent of Initial iPad Sales are Incremental and not Cannibalizing the PC Market
Alex Street

Connected TV to Saturate Western Europe by 2015 - www.StreamingMediaGlobal.com - 0 views

  • Ninety-five per cent of TV sales will be connected by 2015
  • , 5.6 million connected TVs are likely to be installed during 2011, r
  • 11.6m in 2012 and to 26.7m by 2014
  • ...2 more annotations...
  • orecasts are based on feedback provided by manufacturer
  • predicts figures of 3-4m installs of its devices by 2014
Alex Street

Apps on your TV - What are the possibilities? - 0 views

  • a hashtag t
  • TV talent shows and sporting events alike, the ‘Twitter backchannel’ has become an important part of the experience.
  • TV could be a place to share the latest news from far-away friends and relatives.
  • ...5 more annotations...
  • DVD extras’ for every show
  • n IMDB app will know exactly what you’re watching so
  • at Shazam could analyse it,
  • Turn the current show into a cartoon” filters,
  • Family Guy’ soundboard to play with during the news  -
Nick Verkroost

Ofcom | Freeing up spectrum to meet demands for mobile services - 0 views

  • There are 80 million mobiles in the UK and more than £12.8 million of these are smart phones, used by people to access the internet
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