Thirteen percent of current pay TV subscribers in the US say they are "somewhat" or "very" likely to cancel their current subscription in the next twelve months—and not sign up with another provide
PTV and satellite sectors compensated for churned cable subscribers (and more) by netting over 770,000 new subscribers per quarter
the total number of TV subscriptions grew by almost two million subscribers since Q3 2008, and the growth in digital cable subscriptions increased the sector's video ARPU by a healthy 7 per cent.
y did subscription TV households shrink since 1 April, 2010
churn contagion has reached the digital side
digital growth seems to be slowing down for most other cable operators as well
They collectively added 380,000 digital subs in Q3 2010, down from 636,000 in Q2 and 860,000 in Q1
reduced digital subscriber growth rates in the near future or even net losses.
ge (in basic or digital subscriptions alike) has been blamed on macroeconomic weakness.
Providers insist that they have not seen evidence of 'cord-cutting'
ite' TV packages, like the one being launched by TWC, are meant to counter the adverse impact of the economy by making subscription TV affordable
confirmed that these losses have been caused, not by higher than usual gross churn rates, but by historically low demand for new connections.
ative of 'cord-abstinence' whereby younger, more tech-savvy households forgo subscription T