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A new world is coming. It's scary. Freaky. Over the freaky line, if you will. But it is coming. Investors like Ron Conway and Marc Andreessen are investing in it. Companies from Google to startups you've never heard of, like Wovyn or Highlight, are building it. With more than a couple of new ones already on the way that you'll hear about over the next six months.

The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

Hijack Your Attention. Not just for a moment, or an hour - but every moment, of every hour. That's how the companies we worked at made billions. They win the more they keep you scrolling. They win the more they hook your kids. They win the more things interrupt you. They win when outrage keeps you hooked to the news.

Lyrebird is the first company to offer a technology to reproduce the voice of someone as accurately and with as little recorded audio. Such a technology raises important societal issues that we address in the next paragraphs.

"Today, we're excited to announce our first interactive "branching" narrative episodes Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile, where Netflix members are in control of how the stories unfold. The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities on Netflix. "