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"Frank Rose is a leading writer and speaker on digital culture. His most recent book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, investigates how entertainment and advertising are responding to overwhelming technological change."

Summary of digital links from 2017

We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.

"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"

In the field of digital and interactive television, Nested Context Language (NCL) is a declarative authoring language for hypermedia documents. NCL documents do not contain multimedia elements such as audio or video content; rather they function as a "glue" language that specifies how multimedia components are related. In particular, NCL documents specify how these components are synchronized relative to each other and how the components are composed together into a unified document. Among its main facilities, it treats hypermedia relations as first-class entities through the definition of hypermedia connectors, and it can specify arbitrary semantics for a hypermedia composition using the concept of composite templates.

We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. The analysis presented is based on a dataset of over 58,000 volunteers who provided their Facebook Likes, detailed demographic profiles, and the results of several psychometric tests. The proposed model uses dimensionality reduction for preprocessing the Likes data, which are then entered into logistic/linear regression to predict individual psychodemographic profiles from Likes. The model correctly discriminates between homosexual and heterosexual men in 88% of cases, African Americans and Caucasian Americans in 95% of cases, and between Democrat and Republican in 85% of cases. For the personality trait "Openness," prediction accuracy is close to the test-retest accuracy of a standard personality test. We give examples of associations between attributes and Likes and discuss implications for online personalization and privacy.

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

One system, unlimited creativity: Gem provides an entirely new way to develop and manage interactive narratives. "

"Amazon Rekognition to detect and recognize hundreds of thousands of individuals who are famous, noteworthy, or prominent in their field, from movies, television, politics, business, and sports. The Celebrity Recognition feature allows you to index and quickly search digital image libraries for celebrities based on your particular interest"

Look at the rise of Podcasting in 2014 onwards

"Storytelling techniques within traditional broadcast media have not made major advances in recent years due to the linear and relatively rigid approach to narrative despite advances in the technology that delivers the content. This research proposes the concept of 'perceptive media' in which the content creators have at their disposal different tools and sensors to allow for the subtle adaption of the narrative without any direct interactions from the audience members. The concept is demonstrated through the creation of a 'perceptive radio' that is able to play specially designed content that adapts to the physical and social context in which the radio resides."

Short lecture by Kurt Vonnegut on the 'simple shapes of stories.'

"Interactive video, personalization and advanced analytics. For all your videos."

"Today, we're excited to announce our first interactive "branching" narrative episodes Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile, where Netflix members are in control of how the stories unfold. The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities on Netflix. "

"Marvel's Guardians of the Galaxy 3 has been released in 600 different versions, all with uniquely curated aspect ratios"