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This is the first book to explore the cognitive science of effortless attention and action. Attention and action are generally understood to require effort, and the expectation is that under normal circumstances effort increases to meet rising demand. Sometimes, however, attention and action seem to flow effortlessly despite high demand. Effortless attention and action have been documented across a range of normal activities-ranging from rock climbing to chess playing-and yet fundamental questions about the cognitive science of effortlessness have gone largely unasked. This book draws from the disciplines of cognitive psychology, neurophysiology, behavioral psychology, genetics, philosophy, and cross-cultural studies. Starting from the premise that the phenomena of effortless attention and action provide an opportunity to test current models of attention and action, leading researchers from around the world examine topics including effort as a cognitive resource, the role of effort in decision-making, the neurophysiology of effortless attention and action, the role of automaticity in effortless action, expert performance in effortless action, and the neurophysiology and benefits of attentional training.

Proof on concept to track your face to see if your paying attention

Hijack Your Attention. Not just for a moment, or an hour - but every moment, of every hour. That's how the companies we worked at made billions. They win the more they keep you scrolling. They win the more they hook your kids. They win the more things interrupt you. They win when outrage keeps you hooked to the news.

"This morning it became apparent that Apple had acquired Emotient, an artificial intelligence startup. This startup works with emotion KPIs, meaning they're in the business of watching your face and body to decide how you feel. With that information, Emotient aims to detect attention, engagement, and sentiment. Implications from their public presentation of business suggests that they've been aiming their business at advertisers - as well as other odd product creators on mobile platforms."

"Amazon's new system will cut the royalties for self-published authors who fail to hold a reader's attention until the final page "

The exciting thing this year is that we're reaching a critical mass of technology adoption for a wealth of new video and audio media experiences - media that responds dynamically to the consumer's attention, engagement and context: Responsive Media.

Jay Harrison