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Ian Forrester

Everything we know transmedia wrong by Dan Hon - 0 views

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    " Everything we know transmedia wrong by Dan Hon "
Ian Forrester

Why 'Straight Outta Compton' had different Facebook trailers for people of different ra... - 0 views

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    The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.
Ian Forrester

New virtual reality game can tell when you're not scared enough - and turn up the terro... - 0 views

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    "Not scared enough of this thing? The game will know, and turn up the terror."
Ian Forrester

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your n... - 0 views

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    Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.
Ian Forrester

Car camera system knows when you have road rage (Wired UK) - 0 views

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    "A team of researchers at EPFL have developed a prototype that uses in-car cameras to analyse drivers' facial expressions to detect emotion, in particular irritation."
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