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" Everything we know transmedia wrong by Dan Hon "

The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.

"Not scared enough of this thing? The game will know, and turn up the terror."

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

"A team of researchers at EPFL have developed a prototype that uses in-car cameras to analyse drivers' facial expressions to detect emotion, in particular irritation."