New Oracle Business Intelligence App Helps Retailers Connect With Customers | Retail To... - 0 views
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Oracle Retail on 09 Jul 12Oracle introduced Oracle Retail Customer Analytics, a new business intelligence solution designed to help retailers better understand what drives their customers' purchasing decisions..."The key to improving the customer experience is to understand the customer," said Greg Girard, Program Director, Merchandise Strategies, IDC Retail Insights. "Analytic solutions that help retailers gain insight into their customers' buying patterns lay the foundation for a deeper understanding and make it possible to create a personalized shopping experience while optimizing profitability."