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Oracle Retail on 25 Sep 14Oracle experts continues to investigate the revenue potential of beacons, particularly in retail. John Yopp, senior manager Retail Global Business Unit at Oracle, runs a research lab focused on future use cases for shoppers. Yopp contends that one big appeal of beacons is that they are easy to integrate with and inexpensive
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Oracle Retail on 25 Sep 14Oracle experts continues to investigate the revenue potential of beacons, particularly in retail. John Yopp, senior manager Retail Global Business Unit at Oracle, runs a research lab focused on future use cases for shoppers. Yopp contends that one big appeal of beacons is that they are easy to integrate with and inexpensive