Net 308/508 Internet Collaboration and Organisation S1 2012

This article examines on various factors of uses and gratification on why people utilise media in Youtube. First factor is motivation, where the writers believe that the media behaviour is goal directed and purposive. This motivation is part of the central concept in acquiring media within online space. Youtube technology enable the user to satisfy interpersonal needs and communicate their opinion to others thus creating social bond between users. Secondly, the activity factor explained that Youtube provides a medium to facilitate activities to audience before, during and after media exposure. This activity can influence how audience perceive certain (media exposure) through social interaction. Last factor, which is affinity, described how Youtube enable users to select various channel of media for their own interest. For example, active users tend to create their own video and share with the public, while the less active users may only need to find information or entertainment. These factors relates well with the reading by Wasko (2005), which examine why online users voluntarily contribute knowledge and ideas to help others in online environment.  Following the factors above, the writer also includes the study on user background characteristics that shape their activity on Youtube. This characteristics including: social activities and interpersonal interaction, locus of control where belief is reflected to control events, sensation seeking and innovativeness. The study is based on the quantitative research to support their hypothesis. 

To conclude the article, there was an argument that previously, researchers believed the Internet would blur the lines between mass and interpersonal communication. Through the analytical data that were included, the writer argued that the new social networking sites would blend the mass and interpersonal communication.

The link above only provide first page free sample. For complete version of this reading please access through Curtin Library catalogue Source: Haridakis, P. & Hanson, G. (2009) 'Social interaction and co-viewing with Youtube: blending mass communication reception and social connection'. Journal of Broadcasting & Electronic Media, June 2009, 53(2), p.317 (19) available online through Curtin Catalogue. Additional reference: Wasko, M. M. & Faraj, S. (2005), 'Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice', MIS Quarterly, 29(1), p. 35-57.

Mercea, D. (2012). Digital Prefigurative Participation: The Entwinement of Online Communication and Offline Participation in Protest Events. New Media and Society, 14(1), 153-169. Retrieved March 25, 2012, from Sage Journals Database. http://nms.sagepub.com.dbgw.lis.curtin.edu.au/content/14/1/153.full.pdf+html In this article, the authors aim to identify the use of computer-mediated communication prior to two offline protests, to determine the role and impact it plays on participants. Social media evidently played a strong role in the recent Arab uprising, but unlike the environmental protests studied in this article, there was a widespread urgency for change influencing the use of online resources. The study included FanFest, an environmental festival supporting change in Romania, and Camp for Climate Change, a traditional and direct style protest involving damage to property and blockades, in the UK (p.158-159). FanFest was considered a low-risk event, and Climate Camp was deemed a high-risk event (p.158), due to the level of activism involved. This article is valuable as it determines a correlation between individuals not associated with any activist organizations and their involvement preceding offline events. The idea that potential activists are more likely to attend low-risk events was reinforced, as a large percentage of people who attended FanFest fit this category (p.159-160). The online organization of the festival attracted new participants, as people were able to discuss the event online and collaborate, by offering suggestions to improve future festivals (p.163). The event aimed to engage the public in environmentalism, rather than demand change, like Climate Camp. This enabled people to freely discuss ideas online, without needing to meet in person. This contrasts with Climate Camp, as many participants d

In this article Mercea (2011, p. 155) observes how computer-mediated-communications are contributing to "participation in protest events run by social movement organisations". He aims to study specifically what role online communication plays in the relationship between online and offline environments in relation to activism. This article ties in well with the Kony 2012 campaign I am currently observing and has strong links to an article I read called 'Online Activism' by Guobin Yang. In the two cases Mercea presents, the power of the crowds mediated through computer-communication allows online activism to occur (Yang, 2009, pp. 33). Through interactions on Web 2.0 outlets, Social Movement Organisations have become a force for social change (Mercea, 2012, p.156). Mercea and Yang both agree on the idea that organisations that utilise Web 2.0 platforms are more successful at harnessing crowds, and in doing so promote discussions, real life meeting points, and ultimately plan towards a groups next step in action. The Invisible Children organisation is classified as a 'Social Organisation Movement' and is a prime example of how computer-mediated-communication combined with Web 2.0 platforms facilitates participation. Interactions on Web 2.0 outlets have allowed the Invisible Children's Kony 2012 campaign to become a force for social change. The Kony 2012 campaign reinforces Mercea's observation that interactions online can encourage activism to cross over into the offline environment. The Invisible Children's action plan, focused for April 20th 2012 dubbed 'Cover the Night', enables audiences to actively become involved with the campaign offline while engaging with it online. The success of the Invisible Children's campaign can be pin-pointed to how it was aimed at a particular audience, reinforced by social media platforms, and most importantly how it has harnessed Web 2.0 tools to deliver the mission of the Kony 2012 campaign, to make J

Freeman, M. (2011). Fire, Wind and Water: Social Networks in Natural Disasters. Journal of Cases on Information Technology,13 (2), p.69 -79. A study of the increasing adoption of social networking tools (SNTs) as a channel for critical communication during disasters in Australia, is the platform used by the author to look into how society is accepting the use of SNTs as a whole for emergency management. Using recent natural disasters, the use of SNT's is traced from their limited use during the Victorian Bushfires in 2009 to their increased use and the reliance on SNTs by authorities and individuals, during the Queensland Floods of 2010/2011 and Tropical Cyclone Yasi in 2011 (February). During the fires of 2009, Twitter was used by the ABC radio station 774 Melbourne to provide as much coverage of the fires as possible. Followers increased from 250 to 1200 indicating the popularity of this form of communication, and offering an sight for future use. Two years later, the Queensland Police Service used Twitter and Facebook extensively to broadcast accurate information to those affected by the floods and correct misinformation. The same tactics were employed for Tropical Cyclone Yasi. Technologies are discussed as a medium of communication for accurate and timely information during disasters and for the sharing of knowledge, increasingly coming from the bottom up, but also utilised appropriately from the top down when required. Although this article was easy to understand, the author's discussion of the disasters and technologies, the extensive discussion of qualitative research, followed by a presentation of the case, lead to a repetition of information about the disasters. A more succinct and structured presentation of the results of this triangulated approach to research would have made it easier to appreciate the benefits of SNTs to communities.

Beaumont, P. (2011, February 25). The Truth about Twitter, Facebook and the Uprisings in the Arab World. The Guardian. Retrieved March 24, 2012, from http://www.guardian.co.uk/world/2011/feb/25/twitter-facebook-uprisings-arab-libya?INTCMP=ILCNETTXT3487 This article discusses how political activists harnessed the web for their benefit, during the Arab revolutions. Unlike other resources, this article is of great value as it reveals that written tweets were not the only way that protestors and activists utilised the web. The people involved used phones to capture images and videos of the destruction around them, to not only inform their fellow protestors, but also to provide credible evidence to the outside world. People also contributed medical information and important phone numbers to assist and organise others involved in the uprising. This indicates the power of the 'other' described in "The Revolutions Were Tweeted: Information Flow during the 2011 Tunisian and Egyptian Revolutions" as ordinary people provide the bulk of the information. Each of these contributions demonstrates a form of collaboration, whereby; participants worked towards a common goal and participated in knowledge sharing (Blau, 2011, p.23). The article conveys that this provided a clear image of what was happening where, via specific sites. It is also noted that each uprising used the web differently, due to constrictions and organisation of the group. Facebook provided the voice to people in Tunisia as it was one of the only social networking sites that had not been shut down, despite the government's desire to do so, they feared it would cause more unrest. However, Egypt appeared to be the most organised group, as "details of demonstrations were circulated by both Facebook and Twitter and the activists' 12-page guide to confronting the regime was distributed by email" (Beaumont, 2011). The author also comments on the Western media's quick judgments on how social media was used