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This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/

As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.

Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf

This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc

In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf

Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y

This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.

Mercea, D. (2012). Digital Prefigurative Participation: The Entwinement of Online Communication and Offline Participation in Protest Events. New Media and Society, 14(1), 153-169. Retrieved March 25, 2012, from Sage Journals Database. http://nms.sagepub.com.dbgw.lis.curtin.edu.au/content/14/1/153.full.pdf+html In this article, the authors aim to identify the use of computer-mediated communication prior to two offline protests, to determine the role and impact it plays on participants. Social media evidently played a strong role in the recent Arab uprising, but unlike the environmental protests studied in this article, there was a widespread urgency for change influencing the use of online resources. The study included FanFest, an environmental festival supporting change in Romania, and Camp for Climate Change, a traditional and direct style protest involving damage to property and blockades, in the UK (p.158-159). FanFest was considered a low-risk event, and Climate Camp was deemed a high-risk event (p.158), due to the level of activism involved. This article is valuable as it determines a correlation between individuals not associated with any activist organizations and their involvement preceding offline events. The idea that potential activists are more likely to attend low-risk events was reinforced, as a large percentage of people who attended FanFest fit this category (p.159-160). The online organization of the festival attracted new participants, as people were able to discuss the event online and collaborate, by offering suggestions to improve future festivals (p.163). The event aimed to engage the public in environmentalism, rather than demand change, like Climate Camp. This enabled people to freely discuss ideas online, without needing to meet in person. This contrasts with Climate Camp, as many participants d

In this article Mercea (2011, p. 155) observes how computer-mediated-communications are contributing to "participation in protest events run by social movement organisations". He aims to study specifically what role online communication plays in the relationship between online and offline environments in relation to activism. This article ties in well with the Kony 2012 campaign I am currently observing and has strong links to an article I read called 'Online Activism' by Guobin Yang. In the two cases Mercea presents, the power of the crowds mediated through computer-communication allows online activism to occur (Yang, 2009, pp. 33). Through interactions on Web 2.0 outlets, Social Movement Organisations have become a force for social change (Mercea, 2012, p.156). Mercea and Yang both agree on the idea that organisations that utilise Web 2.0 platforms are more successful at harnessing crowds, and in doing so promote discussions, real life meeting points, and ultimately plan towards a groups next step in action. The Invisible Children organisation is classified as a 'Social Organisation Movement' and is a prime example of how computer-mediated-communication combined with Web 2.0 platforms facilitates participation. Interactions on Web 2.0 outlets have allowed the Invisible Children's Kony 2012 campaign to become a force for social change. The Kony 2012 campaign reinforces Mercea's observation that interactions online can encourage activism to cross over into the offline environment. The Invisible Children's action plan, focused for April 20th 2012 dubbed 'Cover the Night', enables audiences to actively become involved with the campaign offline while engaging with it online. The success of the Invisible Children's campaign can be pin-pointed to how it was aimed at a particular audience, reinforced by social media platforms, and most importantly how it has harnessed Web 2.0 tools to deliver the mission of the Kony 2012 campaign, to make J

Roy Rosenzweig's article Can History be Open Source? Wikipedia and the Future of the Past, discusses many issues regarding collaboration, with a focus on its historical entries. One of the most interesting points Rosenzweig makes, is that the contributors on Wikipedia, "do not come from a cross-section of the world's population. They are more likely to be English-speaking, males, and denizens of the Internet" (Rosenzweig, 2006, p. 127). Rosenzweig explains that as a collaborative medium, Wikipedia articles show bias towards Western culture and 'nerdy' topics such as computer science, physics and math (Rosenzweig, 2006, p. 127-128). This is interesting information to apply to Surowiecki's idea of 'the wisdom of crowds' (Surowiecki, 2004, p. 5). Is Wikipedia only representative of the wisdom of white, western, geek crowd? While this article was written back in 2006, I still find it makes some very interesting points about Wikipedia and the collaboration process, which are still applicable today. I also found this article valuable, as unlike a lot of other articles that focus mainly on the author's research which was generally conducted on a very small number of Wikipedia entries, Rosenzweig only discusses the research of others. Rosenzweig cites a range of academics that have compared Wikipedia with other encyclopaedias such as, American National Biography Online, Encarta, Columbia Encyclopaedia, and Britannica; providing the reader with an overview of the different research available and the findings made.

References Rosenzweig, R. (2006). Can History Be Open Source? Wikipedia and the Future of the Past. The Journal of American History, 93, 117-146. Retrieved from: http://www.jstor.org/ Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few. New York, NY: Doubleday.

The many critiques in the article provide good fodder for the academic seeking to justify their position one way or the other. Us users of Wikipedia and traditional books know that Wikipedia works just as we know government process has major flaws. In my personal experience it is Wikipedia that is the most accurate source of information when compared to books on the subject of my father's country of birth. Prior to Wikipedia the books were full of misinformation or no information influenced by politics. So for the purpose of studying internet collaboration - I think this paper gives good argument. Even the people that experience history do not recall it exactly the same.

You Tube Need to Know | Crisis mappers: Mobile technology helps disaster victims worldwide | Uploaded by PBS . Retrieved 20 March 2012 http://www.youtube.com/​watch?v=xW7Vt5iunWE This YouTube presentation tells the story of how crisis mapping came to be a source of critical and timely support to Haitians requiring aid following the 2010 devastating earthquake. It is a remarkable example of resourcefulness, voluntary collaboration and use of social media to assist with the humanitarian aid response. The video includes a live interview with, Patrick Meier, head of Ushahidi, a not-for-profit organisation, who explains that within hours of the news of the quake reaching the world, he knew that it would be a real challenge to get information from people on the ground in Haiti. Based on the Haitians high mobile ownership (85%) he worked out that texting a message would be the best way to find out who needed help. He arranged for a local phone company to provide a number for emergency texts. The number is advertised on the radio as 90% of the population has radio access. A call was put out on Facebook to locate volunteers who could translate messages from Haitian Kreyol to English. These messages are then forwarded to Boston where a voluntary group of students plot the location on an online map. The online location is then forwarded to the US response group coordinating the distribution of aid. Within hours help is sent. I came across this video when sourcing materials and was impressed with the professional presentation, the inclusion of a Haitian recipients experience of receiving aid after texting the number he heard on the radio, and interviews with major stakeholders. Further searches of Patrick Meier verified the story. Crisis mapping was also used during the Libyan crisis to bring aid to victims. Crisis locations were extracted from posts for help on Facebook and Twitter and plotted by volunteers

(My commentary is actually against the PDF that's linked to, rather than the YouTube video. Reference at the end). This report, commissioned by the United States Institute of Peace, examines the role of Ushahidi, a crisis-mapping platform, in the relief effort following the 2010 earthquake in Haiti. It highlights the ability of crowd-sourcing to provide a more reliable account of what's happening in a disaster situation than traditional intelligence gathering means which don't engage the local population. It begins by describing the challenge that rescuers faced when sourcing their intelligence from media reports, which tended to focus on isolated incidents of violence, wrongly spreading the idea that violence was commonplace and leading the rescue teams to delay their rescue efforts. The report accuses the media of deliberately producing exaggerated reports, which may be true, but even the most ethical journalist can only report on what he or she experiences - if he or she sees or hears about a violent incident, the resulting report will almost certainly give the impression of violence. For the most objective and detailed picture of the state of a crowd, the largest possible portion of that crowd needs to have a voice - something an individual journalist could never facilitate. That's where Ushahidi proved a valuable tool. By aggregating SMS messages, email and social media communications from those in distress, it allowed rescuers to direct assistance appropriately. In addition to crowd-sourcing the conditions of those in distress, Ushahidi also incorporated other forms of crowd-sourcing - maps were sourced from the World Bank, Yahoo!, GeoEye and the U.S. government to provide geographic information, and staffing power was provided by a vast team of volunteers. This gives the case study a lot of depth. Heinzelman, J. and Waters, C. (2010) Crowdsourcing Crisis Information in Disaster-Affected Haiti Retrieved 2 April 2012 from http://www.us