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The game, called Shoubu-Foku, simulated league soccer. Users accumulated goals, which initially produced virtual prizes — like a bag or blazer for the in-game player, but those who gathered large numbers were given an exclusive chance to buy the official Japanese team tie. “That tie outsold every other style we have ever sold online,” said Jason Beckley, Dunhill’s marketing director.

What they understood is that top-tier luxury consumers are not after free stuff,” Mr. Zichermann said. “They want exclusive status and privileged access to the brand.”

The app matches up the relevant similarities in users' interests for its suggestions, and it works even if the two end users are not yet friends in WHERE.

WHERE wants to focus on the problem that arises before the check-in: figuring out where to go.

the app lets you check in via Facebook Places

Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker…