Group items matching

in title, tags, annotations or url

It’s been quite a few years since WWE has been on the forefront of pop culture, but now, possibly because of a forced hand, it once again finds itself blazing trails. Its newest TV show, NXT, a reality-type show (with minimal wrestling, of course) that debuted last winter, will be leaving TV altogether and heading to the Internet. (Tuesdays at 10pm, for the record.) WWE says it’s the first TV show to leave TV for the Internet, something that I wouldn’t even be able to verify, but it does speak to a broader move in the world of entertainment.

Moving NXT to the Internet is an experiment. Perhaps it’s one borne out of necessity, but I’d be shocked if TV executives around Hollywood aren’t checking in to see how it does.

J CREW launched an advertising campaign in September, featuring splashy print ads and a photograph of a well-dressed young man on its Web site, sitting atop a ladder. Surrounding him was an assortment of items: umbrellas, medicine balls, a retro-looking trailer, a slab of raw meat. All of those items were available for purchase. But J. Crew stood to profit only from the sale of its clothes. The other goods were merely recommended by J. Crew to its customers, with Web links to the purveyors of those goods. J. Crew saw a business opportunity in assuming the role of a sophisticated and self-assured friend, guiding customers through the infinite offerings of the Internet without pushing them to buy only its own wares. “What the world needs now is curators and filters,” said Anthony Sperduti of Partners and Spade, the New York advertising agency behind the campaign. “J. Crew is savvy enough to know that the Internet has changed our buying patterns.” J. Crew is hardly the only company trying to sell something by befriending you. The idea that social commerce — which mixes networking with online shopping — can win business has spurred companies to try to connect with customers through sites like Facebook and Twitter.

American Eagle’s flagship retail store in Times Square allows shoppers to post their photo to the marquee for their “15 seconds of fame”, you can even read how some shoppers, like Bryan, from Birmingham, posts his photo for the whole world to see.

The results of Latitude Research and Shareable Magazine's The New Sharing Economy study released today indicate that online sharing does indeed seem to encourage people to share offline resources such as cars and bikes, largely because they are learning to trust each other online. And they're not just sharing to save money - an equal number of people say they share to make the world a better place.

mashup of voice + twitter and google maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.

iPhone strapped to their arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published

All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets